Wellness-Driven Choices in Grocery for 2025

Health & Wellness: Consumer Horizon September 2024.

Uncover insights into nutritional transparency, shifting consumer perspectives on functional ingredients, and winning strategies for food and beverage brands to thrive in today’s wellness-driven market.

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What will you discover?

You will discover the key insights on nutritional transparency, attitudes towards functional ingredients and the strategies for food businesses to thrive in the wellness era.

Key insights you’ll find inside: 

🧬 The rising demand for functional foods and who’s driving it

🔍 How detailed nutritional information is influencing dining choices 

⚖️ The delicate balance between taste, health, and affordability in food

What’s included?

In-Depth Analysis: A comprehensive exploration of the key consumer trends shaping industries in 2024 & 2025.

Data-Driven Insights: Real-time data from Vypr’s consumer community, offering actionable insights for business leaders. 

Strategic Recommendations: Practical advice to help you adapt to changing consumer behaviour and stay competitive.