Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Delivering product intelligence in Poland
Discover Vypr’s solution to product intelligence Poland. Access robust, actionable insights and brand tracking to help your business deliver winning products in the Polish market.
The Polish market
Poland’s consumer market has been rapidly evolving. Shaped by global events and local economic shifts, Polish consumer groups have emerged with distinct characteristics that set them apart in the European market.
Known for their resilience and adaptability, Polish shoppers have embraced e-commerce at an unprecedented rate, accelerated by the pandemic. This digital pivot has fostered a tech-savvy consumer base that is adept at omnichannel shopping and increasingly comfortable with mobile payments.
Polish shoppers are recognised for their dualistic approach to spending. While price-sensitive and drawn to discounts, they simultaneously exhibit a growing appetite for premium goods, especially in the electronics and personal care categories. This “smart luxury” mindset reflects a sophisticated cost-benefit analysis in purchasing choices.
The Polish market has witnessed a growing eco-consciousness, with shoppers increasingly favouring sustainable and locally-sourced options. However, this green shift hasn’t come at the cost of value-seeking behaviour.
This dual focus has driven innovation across industries, particularly in packaging and product formulations. Alongside this trend, a notable characteristic of Polish shoppers is their strong affinity for national brands, especially in the food and beverage sectors.
This “economic patriotism” has not only strengthened domestic producers but also compelled multinationals to adapt their marketing strategies. The result is a distinctive consumer landscape where global trends intersect with local preferences, creating a unique hybrid of international and Polish consumer culture.
- Capital: Warsaw
- Currency: zl (PLN)
- Population: 38,500,000
- Primary language: Polish
- GDP growth: 1.8%
- Inflation rate: 4.9%
- Total MR spend: $0.8bn (rank #18)
- MR spend per capita: $4
How can we help?
Vypr’s consumer insights platform taps into the nuanced preferences of the diverse Polish market. Our proprietary community mirrors Poland’s rich cultural tapestry, from the bustling streets of Warsaw to the traditional hamlets of Podhale.
By directly engaging with this community, you can uncover the subtle shifts and patterns in consumer behaviour that define various sectors of the market. Whether it’s the growing appetite for “smart luxury” among urban millennials or the surge in eco-conscious choices in Poznań and Wrocław, our market intelligence platform captures these trends with rapid insights.
Gone are the days of relying on outdated assumptions about Polish shoppers. Our data-driven approach to consumer intelligence allows you to navigate market complexities and gain an advantage over your competitors. From the enduring popularity of traditional flavours to the rising demand for innovative, sustainable products, you’ll get information on the Polish consumer industry with ease.
This granular insight enables you to fine-tune your product strategies, whether you’re targeting health-conscious families in Gdańsk or coffee aficionados in Kraków. By aligning your existing and new product development process with authentic Polish consumer voices, you can enhance your market relevance and boost your success rates in this dynamic and evolving marketplace.
Precision targeting to find the right audience
Our Public Demographics feature allows for advanced customer segmentation based on characteristics unique to Poland. This includes factors such as regional differences between Małopolska and Mazovia or socioeconomic distinctions between post-industrial Śląsk and agricultural Lubelskie.
For more granular insights, our Private Demographics enable you to focus on attributes specific to the Polish market. For food production companies, this may include:
- Attitudinal statements reflecting Polish values (e.g. preference for “Produkt Polski” labelled items or increasing interest in plant-based diets)
- Purchase frequency of specific food categories (light, medium
,or heavy consumers of dairy products, for instance) - Lifestyle choices (e.g. fitness enthusiasts, traditional cuisine lovers, or advocates of the slow food movement)
This tailored approach to market intelligence ensures you connect with key segments – whether you’re targeting health-conscious millennials in Wrocław, or multicultural communities in Gdańsk. Your dedicated Customer Growth Partner will work closely with you to optimise these demographics, using accurate market research in Poland to enhance the effectiveness of your agile product development strategy .
“Vypr has helped us to plug gaps in our category knowledge in Poland. This has meant we’ve now got a better handle on our consumers, why they buy, when they buy, and what’s the next opportunity for us.”
,
Blended methodologies that deliver robust outputs
Our product intelligence platform uses a premium blend of qualitative and quantitative research including comparative and monadic testing. This service enables our client companies to uncover precise insight into Polish consumer intent, preferences, and behaviour. Our methodology ensures information accuracy across various testing scenarios, from product concepts to brand execution and packaging formats.
Consistent data reliability empowers developers and marketers to make crucial choices based on accurate observations. Whether your products are destined for Biedronka shelves or local bazaars, you can trust in the value and reliability of our data.
We integrate behavioural science principles into our research methodology for market intelligence. Our knowledge of human response systems empowers us to develop unique Steers (our word for questions) that elicit instinctive ‘System 1’ responses.
This approach enhances your understanding of local consumer actions and builds product intelligence by providing information that authentically reflects typical Polish buying behaviour. From preferences for zapiekanka at Warsaw food trucks to design preferences for winter sportswear in Zakopane, our methodology helps capture the nuances of the Polish market.
By leveraging these market intelligence insights, you can fine-tune your offerings to match the distinct tastes and habits of Polish consumers. Our approach ensures you’re well-equipped to navigate the unique challenges and opportunities of the diverse Polish marketplace.
How does it work?
Working with Vypr, you gain access to a team of experienced market researchers and Fast-Moving Consumer Goods (FMCG) professionals who deeply understand the nuances of consumer markets. Our specialists tailor research methods to address unique challenges — from taste preferences to shopping habits.
We understand that in dynamic FMCG markets, speed is crucial. That’s why our research is conducted efficiently, with results delivered swiftly. We present findings clearly in formats tailored to your needs. Moreover, our team is always ready to advise and help you transform insights into concrete actions.
We assist in answering the critical “what next?” question. Whether you’re launching a new product or adapting your marketing strategy for specific consumer segments, we support companies throughout the entire product development life cycle.
Step 1
Leveraging cutting-edge market intelligence technology and a team of skilled researchers, we provide exceptional outcomes for our customers. Our dedicated Customer Support Team collaborates with you to understand your specific needs, allowing us to craft a customised, comprehensive research strategy.
Our approach typically integrates both qualitative and quantitative methods, offering a range of options, including monadic, comparative, and A/B testing, sentiment analysis, and consumer insight videos. This versatile methodology ensures we capture the depth and breadth of data necessary to address your unique objectives.
Step 2
Vypr has expanded its precision targeting capabilities to Poland and other global markets, enabling businesses to conduct market intelligence research that yields accurate and actionable insights. This expansion allows our clients to pinpoint and collect highly specific, relevant information from diverse international audiences.
Our sophisticated segmentation tools, allow us to create and assign custom attributes to our audience. This unique Private Demographics feature offers both targeting and filtering functionalities, ensuring that client outputs are highly precise and tailored to their needs.
Upon publication of our Steers , we receive swift, cost-effective responses, with report results typically available shortly thereafter. This rapid turnaround allows for agile decision-making based on fresh, relevant data.
Step 3
Steer results are presented in multiple formats, with graphical and tabular representations as standard. Our analysis is comprehensive and rigorous, providing clients with dependable insights to inform their decision-making processes.
For customers seeking deeper understanding, our team offers supplementary analysis services. We can decipher the crucial “so what?” from the data, effectively transforming product intelligence into actionable strategies. This expertise helps bridge the gap between raw data and practical business applications, ensuring our customers can leverage research findings to their fullest potential.
Discover how brands are leveraging Vypr’s international research capabilities in Poland to gather product intelligence and gain an edge over their competition.
Our commitment to robust, consumer-centric solutions ensures we provide trusted product and market intelligence. We recognise that world-class market research is built on high-quality audience data. That’s why we’ve cultivated strong relationships across our proprietary communities.
This approach strengthens our data integrity and representativeness, ensuring we provide you with reliable and actionable consumer insight.
Vypr: Reliable insights for agile innovation & winning products
Vypr is the world’s leading product intelligence platform that enables businesses to understand changing consumer behaviour through fast, cost-effective consumer insight.
Our services allow customers to access robust product intelligence Poland and other international markets. We’re able to maintain depth by pairing this with our unique approach to targeting.
We also offer our world-class customer support, behavioural science-backed methodologies, and a robust brand tracker to help you improve your business and product performance.
Worldwide consumer and market intelligence
We’re excited to be able to offer our customers a global product intelligence platform. At Vypr, we have been helping customers successfully access product intelligence in Europe for the last 5 years.
We find that most of our customers want to work with a single trusted market research agency that can service their requirements across multiple countries.
The expansion of our communities to include capability across more international markets underlines our ongoing commitment to investing in our customers’ success. Our international agenda will propel Vypr into 6 continents.