How product intelligence can benefit your product marketing team
Improve marketing outputs by leveraging product intelligence for data-driven consumer and market insights. Refine your product marketing team structure and gain a deeper understanding of your target audience and brand positioning to enhance your product messaging.
Read more to discover how product intelligence can elevate the performance of your marketing team and streamline product marketing organisation strategies.
What are product marketing teams?
Product marketing teams play a crucial role in the success of product launches. The product marketing team structure generally involves a senior product marketing manager who guides the team through various product marketing functions.
Product marketing responsibilities include developing product positioning strategies and curating the marketing messages behind different campaigns like social media posts. This entails conducting market research and developing a deep understanding of consumer and market trends.
This information can elevate product development and the creation of a product roadmap, while also helping promote valuable lead generation.
Creating a successful product marketing team with product intelligence
Creating a successful product marketing team means providing your marketers with resources that will boost efficiency and promote innovation. This is where a market insights and intelligence platform becomes a necessity.
Market intelligence tracks performance throughout different marketing channels, giving teams a comprehensive review of their product marketing efforts. This provides product marketing teams with valuable, data-driven insights that are backed by behavioural science principles.
Product marketers can use this information to gauge a holistic overview of the product lifecycle and discover new opportunities for strategic growth. Ultimately, market research and competitive intelligence provide actionable insights to facilitate tactful decision-making within your product marketing team.
Here’s how a product intelligence platform can benefit product marketers.
Market research intelligence
One of the biggest challenges facing product marketing teams is the struggle to access reliable data about their niche market and target audiences. Understanding the environment in which your product is being delivered is crucial for driving successful campaigns.
Product intelligence solutions facilitate rich market research. This provides your marketing team with competitive intelligence that unveils significant contextual insights into specific market environments for your product and sales team.
Product intelligence gives you access to relevant user research and reliable data that helps your product marketing team make data-backed decisions. These competitive insights allow product marketers to position marketing efforts in channels that have the highest growth potential.
A product marketing manager can depend on the platform’s marketing insights to help develop strategies that will meet your business objectives and achieve customer success.
Marketing audience segmentation
Product marketing teams may find it difficult to reach distinct target groups when building campaigns. Designing marketing strategies around different target markets will build a foundation of brand loyalty amongst specific audiences. With product intelligence, this is achieved through access to key target audience insights.
Product intelligence allows you to reach your specific target group through audience segmentation. A product marketing manager can access reliable data on different user demographics that enable you to connect more closely with consumers. In this way, you can be sure that product marketing efforts are directed to the most desirable target market for increased consumer engagement and brand awareness.
Cross-functional collaboration
Any product marketing manager will understand the challenge of facilitating collaboration with other departments. With a market insights platform, your business can unlock a diverse array of product data that can support various teams in their push toward growth. This enables cross-functional collaboration between different teams. Here, you enhance the product marketing team structure by bringing in valuable voices from other sectors.
A product marketing team can collaborate with sales teams and product design teams by sharing insights that promote growth in various sectors. This improves product marketing team structures by creating a centralised workflow between various teams that results in heightened innovation. In this way, product marketing managers can use product intelligence to combine expertise between their own product teams and other departments.
Product marketing strategy
The process of creating effective product marketing strategies can easily become complex. Product marketing team functions include a variety of responsibilities — from developing buyer personas to researching competitors and identifying key customer segments. While there is no clear go-to-market strategy, product marketing intelligence can help a product marketing manager and their team can unlock key information across multiple product lines.
An intelligence platform can provide product marketers with an in-depth product marketing report that highlights both successes and key areas needing improvement. Product marketing experts can easily identify key areas for growth in new product launches and marketing campaigns. This empowers confident decision-making within your product team – leading to elevated product marketing outputs, increased customer success and a better ROI.
Brand awareness
While tracking marketing campaigns and product launch analytics is important, understanding the brand relationship with your target audience is key to building strong consumer loyalty. Intelligence platforms for product marketers may offer brand-tracking resources. These resources support your product marketing team in building brand awareness and discovering new strategies for connecting with your target audience.
Understanding how your brand is perceived can help your product marketing team identify the top priorities for community engagement. Here, product marketers can refine their marketing message to attract more consumers into the brand’s community. This allows the product marketing function to expand its impact on the brand as a whole, rather than simply focusing on the next product launch.
Competitive edge
Product marketing sits in an incredibly competitive landscape. If you want your product to stand out, you need to be consistently clued into any changes or trends in the market. With so many factors to consider, this may seem impossible to achieve. However, having access to competitive intelligence empowers your product marketing team to stay up to date with the most important issues affecting your marketing strategy.
Robust intelligence allows product marketers to stay ahead of the competition with swift and reliable updates on the product marketing landscape. For product managers, this insight can be used to discover how your product compares to top competitors and which product features bring the most success. In this way, a product manager can leverage competitive intelligence for enhanced customer experience and a better ROI.
Vypr: Access robust product marketing intelligence
Vypr is the world’s leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast cost-effective consumer insight.
Leverage data-driven product insights with Vypr’s market research to elevate your marketing efforts to new heights. Empower your marketing and sales team with valuable resources that boost efficiency and promote growth.
Enhance your product marketing team structures and gain reliable, relevant insights with Vypr’s product intelligence for marketers. Try free now.