How Frozen Food Fits Modern Lifestyles

Free Webinar on 25th February 11am

Register for the webinar

What will you learn?

Start date: Tuesday, 25th February, 2024

Start time: 11:00 AM GMT (London)

Duration: 45 minutes

Frozen foods are stepping into the spotlight as consumer priorities shift toward sustainability, convenience, and cost-effectiveness. But misconceptions still linger. Are consumers concerned that frozen foods less nutritious? Do they believe they contain more ultra-processed ingredients? And, how do these perceptions compare to fresh options in terms of taste and quality? 

In collaboration with the British Frozen Food Federation, this webinar brings together industry experts, retail leaders, and sustainability advocates to unpack the evolving role of frozen foods in today’s marketplace. We’ll explore key trends such as growing demand for sustainably sourced and clean-label options, increasing consumer awareness of frozen foods’ reduced environmental impact, and the innovative strides brands and retailers are making to reshape attitudes towards “frozen-first”options.  

Join us to gain insights into how the cost-of-living crisis has influenced purchasing habits, the role of frozen foods in reducing food waste, and why more shoppers are prioritising this category. 

From debunking myths to highlighting fresh opportunities, this webinar will provide actionable insights for businesses ready to capitalise on the “frozen revolution.” 


Speakers

There’s lots to unpick and discuss, and to do this we are joined by a fantastic panel of experts:  

 

Rupert Ashby, CEO of the British Frozen Food Federation, here to share his insights and represent his members 

Gareth Thomas, Category Director at Iceland, a leading voice in the retail space for frozen foods.

Debbie Davies, a category expert with years of experience understanding what shoppers really want. She will explain the vypr data.

Ben Davies, is the founder of Vypr and will help guide us through the conversation.

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Vypr Platform
Vypr Platform
Vypr Platform
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Vypr Platform

Rupert Ashby

CEO, British Frozen Food Federation

An agile category and insight expert with significant experience across a wide-range of product sectors and organisations, frozen food included. Debbie founded Contigo Management Ltd 16 years ago, out of a passion to deliver relevant, actionable insights and strategies, blending the needs and wants of shoppers with those of retailers and other sales channels. With a proven track record of adding value, she and her team at Contigo unlock business potential by working with you to bring consumer insight to the heart of business thinking.

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Gareth Thomas

Frozen Category Director, Iceland

An agile category and insight expert with significant experience across a wide-range of product sectors and organisations, frozen food included. Debbie founded Contigo Management Ltd 16 years ago, out of a passion to deliver relevant, actionable insights and strategies, blending the needs and wants of shoppers with those of retailers and other sales channels. With a proven track record of adding value, she and her team at Contigo unlock business potential by working with you to bring consumer insight to the heart of business thinking.

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Debbie Davies

Founder, Contigo Management

An agile category and insight expert with significant experience across a wide-range of product sectors and organisations, frozen food included. Debbie founded Contigo Management Ltd 16 years ago, out of a passion to deliver relevant, actionable insights and strategies, blending the needs and wants of shoppers with those of retailers and other sales channels. With a proven track record of adding value, she and her team at Contigo unlock business potential by working with you to bring consumer insight to the heart of business thinking.

LinkedIn

Ben Davies

Founder, Vypr

Vypr is a leading product intelligence platform that helps brands make smarter, faster product decisions using real-time, data-driven insights. Starting his career as a buyer for Sainsbury’s and Co-op, Ben developed a deep understanding of consumer behaviour in the food and drink industry, which sparked his passion for driving innovation through data. His entrepreneurial journey spans over two decades, during which he founded five successful businesses across the technology and fmcg sectors. With Vypr, Ben set out to transform the product development process by providing brands with fast, cost-effective insights that reduce risk and accelerate success. Vypr has rapidly grown into one of the UK’s fastest-growing tech companies and has expanded into international markets, including wider Europe, North America and Australia.

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