Consumer Health Priorities in 2025

What will you discover?

Discover insight into how consumers are prioritising health, preferences for nutritional transparency, attitudes toward functional ingredients, and strategies for food businesses to thrive in 2025.

Key insights you’ll find inside: 

🧬 Functional goes mainstream: Nearly two in five (38%) of
35–44-year-olds, and around a third of vegans and
vegetarians (30%) are buying functional foods often.

📈 Demand for diet tracking: Over half (51%) of consumers
would appreciate a digital nutrition tracking system on
takeaway platforms.

🌱 Meat-free gains popularity: Almost half (46%) of all
consumers are picking up meat-free products. Even 21% of
“committed carnivores” are buying into the trend.

What’s included?

In-Depth Analysis: An exploration of the key drivers within consumers health driven lifestyles 2025.

Data-Driven Insights: Real-time data from Vypr’s consumer community, offering actionable insights for business leaders. 

Strategic Recommendations: Practical advice to help you adapt to changing consumer behaviour and stay competitive.