Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Spotlight on Frozen Food
In collaboration with the BFFF: Consumer Horizon January 2025.
Explore how changing views on frozen food, sustainability, and health can guide your strategies for 2025 and beyond.
What will you discover?
You will discover the key insights shaping consumer behaviour in Frozen for 2025 and beyond.
Key insights you’ll find inside:
🌱 The rising importance of health, wellness, and sustainability in shaping consumer choices.
⏱️ Convenience taking the lead as the top motivator for 33% of consumers.
🥦 89% of UK shoppers recognising improvements in frozen food’s nutritional quality.
What’s included?
In-Depth Analysis: A comprehensive exploration of the key consumer trends in Frozen Food.
Data-Driven Insights: Real-time data from Vypr’s consumer community, offering actionable insights for business leaders.
Strategic Recommendations: Practical advice & comments from BFFF CEO, Rupert Ashby, to help you adapt to changing consumer behaviour and stay competitive.