field of rows of grass

From Soil to Shelf – Closing the Knowledge Gap in Regenerative Farming

Free Webinar on 3rd June, 2025 | 11AM BST

Register for the webinar

Unlock insights into regenerative farming

Start date: Tuesday, 3rd June 2025

Start time: 11:00 AM BST (London)

Duration: 45 minutes

As regenerative farming gains momentum, many consumers still don’t fully understand what it is, why it matters, or how it impacts their food choices. Join this expert-led webinar to explore how brands, scientists, retailers, and farmers can work together to bridge this knowledge gap.

You’ll discover:

  • What regenerative farming really means – and how it differs from organic and conventional farming
  • How to communicate the health, taste, and sustainability benefits to consumers in simple terms
  • Why storytelling, certification, and clear on-pack messaging are key to building trust
  • The role of soil health in creating resilient, future-proof food systems
  • How challenger brands and major retailers are making regenerative products more visible, accessible, and trusted

Whether you’re a food brand, retailer, sustainability professional or just curious, this session will offer actionable insights to help you join the regenerative movement.


Meet the Speakers

There’s lots to unpick and discuss, and to do this we are joined by a fantastic panel of experts:  

Beth Mander, Programme Manager of the Ellen MacArthur Foundation,
an expert in circular design for food, will share how systems thinking can drive mainstream adoption of regenerative principles.

Claire Mackenzie, Producer at Six Inches of Soil, brings the farmer’s perspective to life through storytelling. She’ll reveal how personal narratives can power consumer understanding and behaviour change.

Sophie Kirk, Senior Commercial Manager for the Soil Association, will unpack the critical role of certification, transparency, and regulation in building consumer trust in regenerative labels.

Prof. Andy Neal , Soil Systems Microbiologist at Rothamsted Research, will offer a science-first perspective on the links between soil microbiology, biodiversity, and long-term food sustainability.

Holly Holder, Senior Marketing Manager at Wildfarmed, from packaging to promotions, Holly will share what’s working for Wildfarmed in helping everyday shoppers understand and choose regenerative.

Debbie Davies, Founder, Contigo Management, a category expert with years of experience understanding what shoppers really want, will help guide us through the conversation.

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Beth Mander

Programme Manager, Ellen MacArthur Foundation

Beth Mander leads the Ellen MacArthur Foundation’s Food Initiative, where she champions the redesign of food systems through circular economy principles. She spearheads the Big Food Redesign Challenge, mobilising global businesses to create food products that regenerate nature, enhance biodiversity, and reduce greenhouse gas emissions. Beth is a prominent advocate for crop diversification and sustainable innovation, frequently speaking at international forums to promote resilient, nature-positive food systems.

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Claire Mackenzie

Producer, Six Inches of Soil

Claire is a film, impact and content producer. She is the producer of  independent environmental documentaries ‘Six Inches of Soil’ and ‘From the Ground Up’, both exploring our current farming system, and the recently launched ‘Six Inches of Soil’ podcast.  

She has a background in TV production, charity fundraising and event organising.  As an environmental campaigner she set up eco community groups both in London and Cambridgeshire – with food and farming at the heart of her campaigning.  

With a passion for holistic health care she has been a trained therapist for 15 years, specialising working with those affected by cancer and a trustee at Cambridge Cancer Help Centre. 

Claire is never happier than when she has her hands in the soil. When she can she works at Sweetpea Market Garden (farm featured in Six Inches of Soil) 

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Sophie Kirk

Senior Commerical Manager, Soil Association

Sophie has worked as a Senior Commercial Manager at Soil Association Certification for over six years, supporting the growth and development of organic markets, trade, farming and supply chains. With an MSc in Food Security and Sustainable Agriculture from the University of Exeter she is passionate about sustainable food and drink and previous roles include leading local and sustainable food strategies for local Government and supporting the development of short and fair supply chains.

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Prof. Andy Neal

Research Scientist, Rothamsted Research

Andrew is a soil microbiologist at Rothamsted Research, North Wyke, Devon, UK. His research takes an in-depth look at microbiome evolution and function in dynamic soil systems, demonstrating complex interactions between physical soil structure and microbiome metabolism. With significant implications for nutrient-use efficiency and greenhouse gas emissions from soils, extension and testing of these theories in agricultural soils in different geographical regions is an important step to establishing a common theory of soil system function—revealing the extent to which geographically distant soil microbiomes share genetic complementarity and common responses to soil management. Andrew was a co-author of the recent British Ecological Society’s report “Regenerative Agriculture in the UK: An ecological perspective

LinkedIn

Holly Holder

Senior Marketing Manager, Wildfarmed

​Holly Holder is the Senior Marketing Manager at Wildfarmed, a pioneering UK-based regenerative food and farming company. With a background in marketing and a passion for sustainable agriculture, Holly leads initiatives that bridge the gap between regenerative farming practices and consumer awareness. She has been instrumental in launching Wildfarmed’s first major advertising campaign, “Transforming Lunchtimes and Landscapes,” which introduced the UK’s first fully regenerative farmed loaves to supermarket shelves. Holly’s work focuses on communicating complex agricultural concepts in an accessible manner, aiming to inspire consumers to make environmentally conscious food choices. She holds a Marketing Week Mini MBA with Mark Ritson and is based in London.

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