Why We Built VySafe: A Better Standard for Data Quality
By Tasmin Sibbald, Chief Operating Officer at Vypr
At Vypr, data quality has always been at the heart of everything we do. It is the reason our platform delivers insights you can act on with confidence and why so many of our customers trust us with their biggest decisions.
From the beginning, we built Vypr around real consumers and real responses. That’s because reliable insight starts with authenticity.
Today, we are making that commitment more visible.
We have brought together the rigorous standards we have always applied, from research design to panel management and ongoing response checks, under a single name: VySafe.
VySafe is our framework for ensuring data quality. It combines behavioural science, advanced technology, and human oversight to ensure every response meets our standards before it reaches you. It is not an add-on. It is built into everything we do.
Why it matters
Vypr was created to help brands make informed and timely product decisions. That starts with reliable data. VySafe gives you even greater confidence that every response in our platform has been through the same consistent process of verification and validation.
These are not new measures, but a clearer way of showing the standards that have always shaped our work. VySafe makes them easier to understand and more visible. It shows exactly how we protect the quality behind every piece of insight you see.
It reflects our ongoing commitment to provide data that is accurate, consistent, and uncompromised. Data you can trust to guide your biggest decisions.
How VySafe Works
VySafe brings together the core principles that define how we protect data quality and maintain trust across every project. It runs continuously in the background, combining behavioural science, smart technology, and human oversight to make sure every response meets our standards before insights are delivered.
Robust methodology
Our research design is grounded in behavioural science and focused on capturing instinctive, real-world consumer thinking. By keeping surveys short and engaging, we reduce bias and fatigue, helping every response reflect what people genuinely think and feel.
Sample excellence
Every panellist on Vypr is carefully verified before joining and continuously monitored once active. Our layered checks, authentication, and 120-steer quarantine process ensure that only high-quality contributors take part in live research.
This approach ensures a panel that is authentic, consistent, and representative of real consumers.
Response integrity
VySafe doesn’t stop at recruitment. Every panellist is scored and reviewed through the VySafe Score, which applies more than 28 checks every week. It looks at behaviour, device activity, and consistency over time to ensure every response continues to meet our standards for quality.
What it means for you
VySafe gives you complete confidence that the data behind your decisions is secure and uncompromised. It means every response has already been checked and verified, so you can focus on insight and action, not validation.
With VySafe, reliability is built in. It is our seal of quality and a visible sign of the rigour behind every result you see.
Looking ahead
VySafe is not a new initiative. It is a clearer expression of what has always mattered most to us: trust. As technology evolves and customer needs change, VySafe will continue to strengthen and adapt. This ensures we stay ahead of new risks and maintain the highest possible standards.
Ensuring data quality is not a one-time task. It is an ongoing commitment that sits at the heart of Vypr.
VySafe: where every response earns its place.