Unpacked: Loyalty & Membership Schemes
Unlock shopper insights that help you build smarter loyalty strategies and drive higher revenue.

What will you discover?
The report explores how shoppers engage with loyalty schemes, pricing, and digital tools that reveal key behaviours around connection, value perception, and purchase drivers. It highlights opportunities for retailers and suppliers to strengthen loyalty, drive upsell potential, and create more personalised, mobile-first experiences.
Key insights you’ll find inside:
🤝 69% of shoppers feel more connected to a retailer after joining a loyalty scheme — emotional value matters.
🛒 48% buy extra items due to cheaper member pricing — upsell potential is real, but relevance is key.
📱 50% shop via smartphone, and over a quarter use shopping apps weekly — loyalty must be mobile-first.
What’s included?
In-Depth Analysis: An exploration of the key drivers within consumers shopping habits.
Data-Driven Insights: Real-time data from Vypr’s consumer community, offering actionable insights for business leaders.
Strategic Recommendations: Practical advice to help you adapt to changing consumer behaviour and stay competitive.