Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Why brands are choosing Vypr over Ideally
Are you wondering whether Ideally or Vypr is right for your business?
With Vypr, you don’t just get quick feedback, you get clear answers. Test ideas in hours, target the right people, and get insight that helps you move forward with confidence.
Join global businesses that choose Vypr over other providers
How do Vypr and Ideally Compare?
| Feature | Vypr | Ideally |
|---|---|---|
| Panel Qualifier Questions | ✅ | ❌ |
| Private Demographics for Precision Targeting | ✅ | ❌ |
| Results Within 24 Hours | ✅ | ✅ |
| Expert Support & Guided Methodology | ✅ | ❌ |
| Product Concept Testing | ✅ | ✅ |
Try Vypr and see the difference
Don’t settle for feedback that leaves you guessing. Experience the speed, precision, and decision-making power that Vypr delivers beyond tools like Ideally.
Why customers choose Vypr over Ideally
Advanced Targeting with Private Demographics & Qualifiers
Reach the right consumers every time using Vypr’s precision targeting tools, including private demographic data and custom qualifier questions for high-relevance results.
Dedicated Expert Support with Every Account
Every Vypr client is supported by a Customer Growth Partner, offering hands-on guidance, test design expertise, and ongoing optimisation to help you get the most from the platform.
Deep, Diagnostic Research Across the Lifecycle
Vypr goes beyond basic concept testing by offering structured methodologies for pricing, pack claims, positioning, NPD screening, and more, with built-in success indicators and go/no-go clarity.
“Vypr has completely changed the way that our business functions, with consumer insight now playing an integral role in our brand strategy and transforming our approach to retailer negotiations. The rapid turnaround in data collection is incredibly beneficial in the fast-paced FMCG market, enabling us to respond swiftly to changes
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Get in touch to discover how Vypr can transform your business.