Consumer Horizon Australia 2025: Early Access

Your first look at the trends shaping 2026

Australian consumers are stepping into 2025 with a sharp eye on cost, but they’re not compromising on health, sustainability, or quality. From how they shop to what they drink, this first Consumer Horizon Report unpacks the forces reshaping behaviour and reveals what FMCG and retail leaders need to know to stay ahead.

Key insights you’ll find inside:

• Shopping smarter: 38% of Australians are planning their shopping more carefully vs. 14% shopping spontaneously.

• Own-brand acceptance: 29% now view private-label products more positively, citing equal or better quality.

• Packaging pressure: 73% check packaging on meat and dairy, with “100% recyclable” the most trusted claim (49%).

• Beverage shifts: 40% have cut back or quit alcohol, while zero-sugar sodas (35%) are nearly as popular as regular (36%).

• Protein potential: 79% trust protein snacks with simpler ingredients, but price remains a barrier for half of consumers.

• Future outlook: Price remains paramount, but trust, sustainability, and health are redefining value.