Inside the Mind of Today’s Australian Grocery Shopper

Australian grocery shopping habits are shifting fast. Nearly half (49%) of shoppers are planning their shops more carefully, 42% are switching to own-label, and 47% now spend less than $150 a week on groceries. For you, that means fewer browsing opportunities, tighter budgets, and a tougher fight for loyalty. 

This joint report from Vypr and Shop! ANZ reveals how you can show up at the right moments across the shopper journey (pre, in-store, and post-purchase) to stay relevant, grow share, and increase revenue. 

Key insights you’ll discover:

• Why own-label is gaining ground with 42% of shoppers

• How 49% of Australians are planning more than ever, and what it means for in-store visibility

• The in-store touchpoint 80% of shoppers say is most effective

• The simple reason nine in ten (90%) purchase a product on impulse

• How to boost ad recall by 43%