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Loyalty, pricing & the bottom line: Winning shoppers in a cost-of-living crisis webinar

Free On Demand Webinar

Watch the webinar

69% of Australian shoppers believe groceries cost more than last year, and it’s changing the way they shop. Value, loyalty, and trust now play a central role in how products are chosen, both in the aisle and in the boardroom. 

Watch our free webinar with leading FMCG experts and learn how to turn shifting shopper expectations into increased ROI, by using sharper pricing, smarter promotions, and stronger loyalty strategies. 

You’ll discover:

  • How to use shopper data to increase retention and drive basket growth
  • The impact of own-label and discount-led strategies, and how to protect value
  • How to co-create supplier pricing strategies that work for shoppers and margins
  • How to work with suppliers to deliver value without affecting product positioning 

Meet the Speakers

There’s lots to unpick and discuss, and to do this we are joined by a fantastic panel of experts:  

Maurice Melis – Retail expert, brand & growth leader. With 25+ years in retail and FMCG, including senior roles at Woolworths, Maurice is known for building strong retailer–supplier partnerships and driving customer-first growth.

Karen Mitchell – FMCG supplier, expert & leader. Karen has led major retail accounts at Coles, Woolworths, and Aldi, and now advises FMCG businesses on growth, strategy, and innovation.

Sam Gilding – Chief Revenue Officer, Vypr. As CRO of Vypr, Sam helps retailers and suppliers use consumer insights to make smarter product, pricing, and packaging decisions. 

Stephanie Chadwick – Features & Premium Editor, Inside FMCG. Stephanie leads premium content at Inside FMCG and Inside Retail, covering industry trends, events, and executive insights. 

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Maurice Melis

Retail expert, brand & growth leader

Maurice Melis is a retail leader with over 25 years of experience working with leading retailers and fast moving consumer goods companies. He has built trusted supplier relationships and led end-to-end strategies across brand development, innovation and in-store performance. 

Maurice spent 12 years at Woolworths Group in a variety of senior leadership roles spanning Supermarkets, Big W, eCommerce, and Corporate Strategy. His responsibilities included managing grocery categories worth over $1 billion in sales, driving profitability through commercial and supply chain transformation, and leading digital innovation across Woolworths’ multichannel and pureplay retail operations. 

As a member of the Australian Institute of Company Directors, Maurice also advises leadership teams and boards on building commercially sustainable, customer-first strategies that deliver long-term value for both retailers and suppliers. 

He brings a rare combination of deep retail expertise and supplier-side perspective, offering real-world insight into how major retailers and suppliers strengthen loyalty, build repeat purchase behaviour, and drive lasting customer connection across categories and channels. 

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Karen Mitchell

FMCG supplier, expert & leader

Karen Mitchell is a senior commercial leader and management consultant with over 25 years of experience in the FMCG retail and manufacturing sectors across the UK and Australia. Her career spans roles on both the retailer and supplier sides, bringing a unique, well-rounded perspective to the commercial challenges facing businesses today. 

Karen has held leadership roles at organisations such as HS Fresh Food Group and Lantmännen Unibake in Australia, where she managed major retail accounts including Woolworths, Coles, and Aldi, and led high-performing teams across sales, category, and innovation. Her time at Coles as a Category Manager across bakery, deli, and seasonal foods gave her invaluable insight into buying behaviour and supplier dynamics. 

She has deep expertise in sales, category management, product development, consumer insights, and P&L ownership, with a proven track record of driving business transformation and delivering strong commercial results. 

Now working as a management consultant and non-executive board director, Karen partners with FMCG businesses to advise on commercial strategy, procurement, NPD, and innovation—helping them identify growth opportunities, build capability, and navigate change with confidence.

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Sam Gilding

Chief Revenue Officer, Vypr

With over 15 years of experience leading go-to-market (GTM) teams in the research, insights, and data sectors, Sam has been instrumental in impressive Vypr’s growth since joining in 2020, helping the business to 3x in the last 5 years. 

At Vypr, Sam works closely with retailers, enterprise and mid-market food & beverage and CPG suppliers, and major QSR operators, helping them harness predictive consumer insights to make data-driven product decisions that fuel business growth. Vypr’s platform connects brands with curated global communities of consumers, enabling companies to test everything from packaging and pricing to product claims and ranging. 

Sam brings extensive expertise in all aspects of GTM, including international market expansion, revenue strategy, and building high-performing commercial teams. Based in Manchester, UK, he is passionate about transforming innovation through reliable consumer insights and predictive product intelligence. 

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Stephanie Chadwick

Features & Premium Editor, Inside FMCG

Stephanie Caite Chadwick is an Editor of features and premium content at Inside FMCG and Inside Retail. She contributes to Inside Retail’s content for paid subscribers and is the Editor of Inside FMCG’s quarterly print magazine. As part of Inside Retail’s and Inside FMCG’s editorial team, Stephanie has covered numerous retail conferences, brand launches, fashion weeks, earnings reports as well as executive interviews.