Vypr’s Net Promoter Score Reaches 64
Vypr’s net promoter score (NPS) increased from 60 in 2024 to 64 in 2025. We’re incredibly proud of this, and it reflects the hard work we’ve been doing over the past year to improve our services.
NPS is a market research metric that measures customers’ loyalty by asking a simple survey question. Developed by Fred Reichheld in 1993, it’s a great way to gauge the quality of customer experiences.
With 36 being the industry average, our score shows that we’re not just above average, we’re at the top of our class in our sector. That’s something we’re especially proud of, as it reflects both the strength of our platform and the support our teams provide every day.
Why NPS matters to us
NPS might look like just a number, but it represents much more than that for us. At Vypr, our mission is to empower companies to make better decisions and create winning products. Our NPS is a direct reflection of how well we’re doing.
A strong score shows that our customers are loyal, engaged, and trust us to be a long-term partner in their decision-making process. That’s exactly where we want to be.
More than a metric, NPS is our customers telling us whether we’re living up to our promise. While it’s great to see the score rise, the real value lies in knowing our customers believe in what we do enough to recommend us to their peers. For us, that’s the ultimate sign of trust.
What our customers say about us
To determine our score, we asked our customers ‘How likely are you to refer Vypr to clients, colleagues or friends?’ to see if they were happy with the experience Vypr’s providing.
The results blew us away, with our customers consistently highlighting the ease of use, speed, and the brilliant support they get from their account managers.
We picked out a selection of comments from our customers, highlighting what they love about our platform.
Yeo Valley
“Very easy to use, fast responses and helpful advice.”
Huel
“Love working with Vypr as they are always so responsive and willing to help where they can. It sounds like there are lots of exciting new developments for platform users.”
Cedo
“I’m really happy with Vypr because it gives us quick, reliable consumer insights that help shape decisions with confidence. The platform is easy to use, the turnaround time is fast, and the feedback we get feels both relevant and actionable.”
Hershey
“Super useful to give us understanding of consumers and help understand the pricing barriers across products. Really quick to get the results of a steer back! Our account manager Will has been super helpful so far, willing to jump on a call to discuss questions we have, and the training session he ran went down well with the team.”
What’s coming next?
With the launch of our new Predict platform, we’re already planning for the future. We have some exciting developments in the pipeline and can’t wait to get them live.
We’ve already launched our first AI features in Predict and had great feedback from customers on the time they are saving by using our multi-lingual free text summarisation.
We know saving time and ensuring research is of the highest quality are top priorities for our customers. Which is why the features we’re working on now will harness the power of AI to help you quickly design and build steers that robustly answer your business questions.
How Vypr can help you
Our high Net Promoter Score isn’t just a number; it’s proof our customers trust us to deliver fast, reliable, and actionable insights.
Join the growing community of businesses already relying on Vypr to turn insights into impact. With a platform that’s easy to use, fast, and backed by amazing support, you can make better decisions, faster, and know you’re partnering with a company customers love to recommend.