A practical guide to using data in an agile way.
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What you will learn?
Presented by VYPR founder Ben Davies, you will learn the following:
- Selecting the most appropriate data types (Predictive vs retrospective)
- How to get the most from the data you have
- What changes when you switch from analogue to digital data
Early consumer product validation
Who is the webinar for?
Early consumer product validation
Anyone who works in...
The Retail, Manufacturing or Consumer Good sector looking to:
- Make the transition to an Agile approach.
- Learn how to become more sustainable
- Take the guesswork out of Innovation.
Meet the Host
Ben Davies is the Founder of VYPR and co-author of The Agile Innovation Playbook. He set up VYPR after spending the early part of his career as a supermarket buyer for Sainsbury’s and the Co-op.
Ben is one of the leading thinkers in the emerging Product Intelligence market and talks very candidly about the flaws inherent in many product innovation processes seen today.
VYPR is one of the fastest growing technology businesses in the consumer goods sector, and is now present in the French and German markets alongside the UK.
What Are Others Saying?
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Naomi Matthews, Commercial & NPD Director, Park Cakes
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development ... it also elevated our strike rate in launching successful products."
Cranswick
"We used the Brand Tracker to understand the impact of our increased advertising spend, and it was able to quickly demonstrate that our new strategy was working."
Matt Davies, Marketing Controller, Noble Foods
“VYPR is truly brilliant – you get an instant understanding of what your target audience wants and needs. The responses come within 24 hours and are completely invaluable and have helped us gain listings with supermarkets and gain PR exposure.”
Dean Dempsey, Naturelly Founder
“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”
Winterbotham & Darby
