Vypr Product Intelligence
Discover what your target customers think of your brand and products.
BrewDog Case Study
When BrewDog set out to win pouring rights at Lord’s Cricket Ground, they needed to prove their brand could resonate beyond craft beer fans.
With Vypr’s agile consumer insights, they validated their positioning, strengthened their pitch, and unlocked new growth opportunities — all backed by data.
“One of the challenges we faced was the perception that we were a bit too niche. Vypr helped us segment the Lord’s audience, test how our brand resonated and the results gave us the confidence to pitch and ultimately win.”
About BrewDog
BrewDog is one of the most recognisable beer brands in the world, founded 18 years ago in the northeast of Scotland. With over 100 bars across the UK and internationally, BrewDog is known for its bold attitude, innovative brewing, and mission to bring high-quality beer to everyone, from craft lovers to casual drinkers.
The Challenge
When BrewDog was invited to pitch for pouring rights at the iconic Lord’s Cricket Ground, they faced a key challenge: Was the brand too niche for a more traditional sporting audience?
To succeed, BrewDog needed to demonstrate mass appeal, using consumer insight to challenge perceptions and strengthen their proposal. Beyond the pitch, they also sought a smarter way to make day-to-day decisions, from packaging tweaks to campaign strategy, with greater speed and confidence.
How Vypr Helped
BrewDog turned to Vypr to help them get closer to their target audience and gather real-time consumer feedback.
Using Vypr’s agile insight platform, they were able to:
Segment
Segment the Lord’s audience to better understand their expectations
Test
Test perceptions of the BrewDog brand using both quant and free-text responses
Validate
Validate their positioning and identify emotional brand connections
Winning Pitch
Use the insight not only to win the pitch but to define their wider marketing strategy
Vypr has since become embedded in BrewDog’s everyday processes, helping them test copy, evaluate packaging changes, develop customer segments, and shape partnerships with speed and accuracy.
Successful Outcomes
With Vypr’s help, BrewDog landed the Lord’s partnership; a high-profile win that has opened doors to a broader consumer base and new commercial conversations in sport, music, and entertainment.
Key outcomes include:
- A successful, insight-backed pitch to Lord’s Cricket Ground
- Faster, more confident decision-making
- Enhanced consumer segmentation and targeting
- Increased credibility with partners and buyers
- Long-term strategic growth driven by real-time consumer feedback
Ready to take the guesswork out of product decisions?
Join brands like BrewDog and use real consumer insight to launch with confidence.
Book a demo today and see how Vypr can help you validate ideas, test concepts, and accelerate success.
