Content Executive

We’re looking for a Content Executive to join our fast-growing team at Vypr.

What we do

Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.

We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI-enhanced insight.

You’ll work in a high-performing and agile marketing team, reporting to the Marketing Manager and collaborating closely with both the Customer Marketing Executive and wider GTM teams to create compelling content that drives engagement across all stages of the customer journey.

Things that you will do

Create and edit high-quality content across multiple formats, including blog posts, whitepapers, case studies, email campaigns, and website copy

Develop compelling product-focused content that showcases our platform’s capabilities and customer success stories

Write and optimise SEO-friendly content to improve organic search visibility and drive website traffic

Manage the company blog, including content calendar planning, writing, editing, and publishing

Create social media content and manage posting schedules across LinkedIn, Twitter, and other relevant platforms

Develop sales enablement materials, including product sheets, presentations, and battle cards

Write and edit customer communications, including newsletters, product updates, and announcement emails

Support the creation of video scripts, webinar content, and podcast materials

Collaborate with subject matter experts to create thought leadership content

Ensure all content maintains consistent brand voice, messaging, and visual identity

Conduct content audits and refresh existing materials to maintain relevance and accuracy

Research industry trends and competitor content to identify opportunities and gaps

What you will be responsible for

Maintaining and executing the content calendar across all marketing channels

Ensuring consistent quality and brand voice across all content outputs

Meeting content production deadlines and managing multiple projects
simultaneously

Tracking content performance metrics and providing regular reports on engagement and conversion

Building and maintaining a content library and asset management system

Supporting lead generation and nurture campaigns through strategic content creation

Contributing to SEO strategy through keyword research and content optimisation

What you will be good at

Exceptional writing and editing skills with the ability to adapt tone and style for different audiences

Strong understanding of B2B content marketing best practices and buyer journey mapping

Experience with SEO principles and content optimisation techniques

Proficiency in content management systems (WordPress or similar)

Working knowledge of marketing automation and email marketing platforms 

Basic understanding of design tools (Canva, Adobe Creative Suite) for simple content creation 

Strong research skills with the ability to translate complex technical concepts into accessible content 

Excellent project management and organisational skills 

Data-driven approach to content creation with focus on measurable outcomes

Collaborative mindset with the ability to work with stakeholders across the business

Creative thinking and storytelling abilities

Attention to detail and commitment to quality

What’s important to you   

At Vypr, we value being Agile by embracing flexibility, making quick, informed decisions, and driving continuous improvement through testing and iterating.

We believe in being Candid, fostering a transparent, trusting environment where ideas are challenged with care, and celebrating team successes.

We are Driven by Results, promoting inclusivity, accountability,
and ambition, ensuring goals are met and contributions are valued.

Lastly, we value caring, showing empathy, supporting charitable initiatives, and creating a safe, friendly work environment for all team members.

What we offer

• Hybrid working
• Company-paid medical cashplan 
• Enhanced annual leave 
• Work from anywhere up to 4 weeks a year 
• Access to a global benefits and reward platform 
• Access to well-being support, including an Employee Assistance Programmes 
• Life Assurance 
• Day off on your birthday 
• Volunteering day 
• Enhanced parental leave 
  

What next? 

Our Talent Selection process focuses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit.

We will create space to discuss your ambitions and our growth plans, as well as the context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and visit our Manchester HQ.