Head of Research

Vypr’s Head of Research is a Manchester-based hybrid role focused on leading our research team to deliver actionable consumer insights through our product intelligence platform for retailers and manufacturers.

What we do

Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. 

We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight. 

Things that you will do 

As Vypr’s Head of Research you will lead the Research team to provide robust and actionable insights that meets our customers’ needs. Our approach must be scalable across markets and sectors and promote customer perception of exceptional support and expertise. Vypr is a fast paced business, so you must be able to prioritise workloads for the team, ensuring that they focus on the tasks that will best drive our business strategy. People management is a critical focus of this role to ensure that our exceptional team meet their full potential via mentoring and development. You will need to use your experience in both qualitative and quantitative research methodologies to respond to customer briefs and meet more customer product needs via our research platform. In additional you will act as advisor on research methodologies and Behavioural Science to the product team, bringing in and managing external support where required.

What you will be responsible for 

Currently Vypr have a fantastic reputation of providing exceptional customer research as seen by our NPS score of +75. As we grow it is critical that we maintain this USP via operational excellence. The team has a number of key objectives that will have overall accountability for:

• Providing a centre of best-practice training to ensure that internal users and customers ask the right questions using the best methodology
• Increasing customer retention by providing exceptional support for customer projects and proof of concepts
• Supporting the Commercial team to increase revenue by providing international access (where not self-serve) and a raft of advanced analytics as managed services
• Advising the product team on research methodologies with behavioural science led solutions for new product functionality

What you are good at  

You will be a strategic thinker who can own and deliver the Team strategy, maximising commercial and reputational output. Managing and upskilling the team is critical to the success of this role. You need to be an inspirational manager, always leading by example and setting clear and consistent ways of working with a clear ROI. You will use your understanding of the Product Lifecycle (ideally in FMCG/CPG and retail,) coupled with your Qualitative and Quantitative research experience to identify customer insights needs and recommend ways to achieve them via our research platforms. Being a good, clear and inspirational communicator (both written and verbal) is also key, as is being able to effectively ‘tell a compelling story’ in any customer output.  You will be able to move at speed while creating and following the right level of process to act as guardrails. You are adept at managing in all directions with team members and external suppliers. As an effective problem-solver the team will feel supported and empowered to excel in their roles.

What’s important to you 

As per Vypr’s values, you will need to:

Agile – Effectively manage the team and be abreast of all Research Team workstreams. Flexing the strategy when required to maximise the commercial and reputation output.

Candid – Offer considered feedback (with care) to the team, as a means to grow and upskill. Insist on high standards for our team and customers.

Driven – Manage workloads, internal teams and customer expectations effectively. Have a positive and motivation attitude, actively findings ways to encourage others to improve ways of working and output.

Caring – Be a supporting and caring leader of the Research Team and the wider business

What we offer  

• Hybrid working  
• Company paid medical cashplan  
• Enhanced annual leave  
• Work from anywhere up to 4 weeks a year  
• Access to a global benefits and reward platform  
• Access to well-being support, including an Employee Assistance Programmes  
• Life Assurance  
• Day off on your birthday  
• Volunteering day  
• Enhanced parental leave  
    

What next?  

Our Talent Selection process focusses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans as well as context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and to visit our Manchester HQ.