Senior Customer Intelligence Team (CIT) Manager – Advanced Capabilities

Vypr’s Senior Customer Intelligence Team Manager for Advanced Capabilities is a Manchester-based hybrid role leading the delivery of complex research projects and advanced methodologies (TURF, Conjoint, Segmentation) to drive client revenue and innovation through their product intelligence platform.

What we do

Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. 
 
We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight. 

Things that you will do 

As Vypr’s Senior Customer Intelligence Team (CIT) Manager – Advanced Capabilities, you will lead the delivery and development of high-impact, research-driven insights that power confident decision making for our clients. This role is essential in ensuring Vypr remains at the forefront of scalable, best-in-class product intelligence across diverse markets and sectors. Working in a fast-paced, growth-oriented business, you’ll balance strategic initiatives with operational excellence—driving customer satisfaction, recurring revenue, and innovation through advanced methodologies. You will manage a high-performing team while collaborating cross-functionally to ensure that cutting-edge capabilities are integrated into both managed services and our self-service platform.

About the Role:

The Customer Intelligence Team sits at the heart of Vypr’s insight offering, acting as the centre of methodological and analytical expertise and best practice. As the Senior CIT Manager for Advanced Capabilities, you will be responsible for delivering complex research projects, evolving methodologies, and scaling new capabilities across the business. Your remit includes bespoke client work, commercial enablement, and continuous innovation in how we deliver insight. This role demands deep expertise in both quantitative and qualitative research, along with significant experience in the FMCG, Retail, or Food & Drink sect

Key Responsibilities:

• Deliver and evolve our advanced capabilities across a range of methodologies, including (but not limited to) TURF, Conjoint, Segmentation, and Brand Tracking
• Collaborate with the Commercial team to drive revenue by providing insight support during new business and upsell opportunities, including proof of concept projects
• Enhance customer retention and grow revenue through expert delivery of impactful, product-focused insight that supports decision-making and innovation
• Provide international access to advanced analytics and research support for clients operating outside of our self-serve markets
• Develop and incubate new research techniques via client work and scale them into Vypr’s self-service platform where possible
• Ensure the highest levels of operational execution, maintaining Vypr’s reputation for excellence (as reflected in our industry-leading NPS of +75)
• Lead, mentor, and support team members to deliver high-quality insight and continuously develop their technical and customer-facing capabilities

About You

To succeed in this role, you will bring:

• Extensive experience in advanced market research techniques, with proven success in applying them to real-world product and category challenges
• A strong track record of delivering impactful research projects within FMCG, Retail, or Food & Drink environments, with full understanding of the product lifecycle
• A strategic mindset combined with the ability to execute and problem-solve in detail
• Excellent stakeholder management and communication skills, particularly in translating complex analysis into insight recommendations that inspire action
• Experience managing and developing high-performing research or insight teams
• A passion for customer-centric innovation, able to spot opportunities for scaling
• You will be able to work at pace and ensure smooth processes maintaining our SLAs
• You will have responsibility for supporting the drive for retained revenue through the capability we develop and deliver, plus new sales through proof-of-concept projects

What’s important to you 

As per Vypr’s values, you will need to be:

Agile – Effectively manage the team and be abreast of all Research Team workstreams. Flexing the strategy when required to maximise the commercial and reputation output.

Candid – Offer considered feedback (with care) to the team, as a means to grow and upskill. Insist on high standards for our team and customers.

Driven – Manage workloads, internal teams and customer expectations effectively. Have a positive and motivation attitude, actively findings ways to encourage others to improve ways of working and output

Caring – Be a supporting and caring leader of the Research Team and the wider business