Vypr Product Intelligence
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Carrs Pasties
When Carrs Pasties needed to make a bold change to a community-led product, Vypr helped them find the name that customers loved.
“We used Vypr to research alternative product names for a pasty that wasn’t selling as well as expected or resonating with customers. We knew we needed a clearer name that was more appealing to customers and Vypr helped us achieve this. Once we changed the name, the sales increased dramatically which was fantastic to see.”
Introducing Carrs Pasties
Carrs Pasties is a family-run bakery based in Bolton, proudly baking perfect pasties since 1938. Passed down through three generations; brothers Matthew, Joe, and Liam, Carrs has grown into a much-loved local institution while staying true to its roots: providing delicious, freshly baked products and exceptional customer service.
Bolton remains at the heart of everything Carrs does, from its four shops across the town to a network of over 100 trade partners across the UK. Alongside their shops, Carrs also runs a fleet of vans, delivering fresh pasties to weddings, schools, community events, and businesses both locally and nationwide.
Some members of the Carrs team have been with the bakery for over 30 years, helping to bake, serve, and deliver the products that have made them Bolton’s finest bakery. With a strong focus on teamwork, community, and tradition, Carrs Pasties continues to bring people together through great food and great service.
Scenario
As part of their commitment to community and innovation, Carrs Pasties developed a new chilli beef pasty in collaboration with Rock It, a music charity the brothers are involved with. They launched the pasty under the name ‘Rock It’, aiming to create a seasonal, autumnal product that would delight customers and support a meaningful cause.
However, unless customers were already familiar with the charity; the name “Rock It” didn’t clearly explain the product, creating confusion and potentially limiting its wider appeal.
Problem
The Carrs team realised that while “Rock It” carried personal and charitable significance, it wasn’t resonating clearly with their broader customer base.
They needed a way to test different naming options objectively, removing any internal bias, to find a name that would better connect with consumers, clearly communicate the product’s flavour, and help drive stronger seasonal sales.
Solution
Working with Vypr and Customer Growth Partner Beth, Carrs used Vypr’s fast-turnaround consumer testing platform to trial new name ideas. By testing directly with their target audience, Carrs could quickly see which names sparked interest and aligned with real customer sentiment, rather than relying on gut feel or internal preferences.
The process helped Carrs identify a name that not only fit the seasonal vibe but also immediately appealed to new and existing customers. It provided the confidence the leadership team needed to move forward with a rebrand for the product.
Successful Outcomes
The results were immediate and impressive:
Sales Lift
Weekly sales of the renamed chilli beef pasty rose from 1,500 to 1,800 units.
Revenue Impact
In just 21 weeks, the pasty generated £17,000 in sales under its new name.
On-going Value
The success story provided a clear return on investment, helping Carrs to confidently renew their partnership with Vypr for future product innovation and launches.
Thanks to Vypr’s insight-led approach, Carrs Pasties were able to take a community-driven idea and turn it into a commercially successful product — proving the value of listening to real consumer feedback.
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