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Blog

The latest blog posts and updates from Vypr.

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Blog

Product Development

A Guide to New Product Development Research

Creating a winning product isn’t about guesswork. Many new products... Read more

Blog

Product Concept Testing

7 Steps to Successful New Product Concept Testing

With around 95% of new products failing, validating your idea... Read more

Blog

Product Development

8-Step Guide to the New Product Development Process

Creating a product that resonates with consumers requires more than... Read more

Blog

product intelligence

Why Is Product Packaging Important & How Can It Boost Profitability?

Packaging is more than a container, it’s a brand experience,... Read more

Blog

Consumer Trends

Consumer Trends 2025 — What Consumers Want & Why It Matters More Than Ever

In the face of economic volatility and ongoing supply chain... Read more

Blog

product intelligence

What is a Consumer Panel & What Are Its Benefits?

Understanding what a consumer panel is and how it can... Read more

Blog

product intelligence

What is Customer Centricity & Why is it Important?

Customer centricity is a powerful business strategy that puts customer... Read more

Blog

product intelligence

The Pros and Cons of Qualitative and Quantitative Research

Research plays a vital role in collecting and analysing data... Read more

Blog

product intelligence

Achieving B Corp Certification Using Product Intelligence

Achieving B Corp certification is a significant milestone for businesses... Read more

Blog

product intelligence

Utilising Competitive Pricing Intelligence Using Product Intelligence

To stay ahead in today’s competitive market, businesses need strategic... Read more
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