Customer Privacy Policy and Terms of Use

Customer Privacy Policy and Terms of Use V2.3 April 2025

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Privacy Policy

This Privacy Policy informs you about our processing of your data when you use our website or access  Vypr Predict (“The Platform”).

vyprclients.com is a website operated by VYPR Validation Technologies Limited (“We”). We are registered in England and Wales under company number 08589377 and have our registered office at WeWork, Suite 01-120, 29 John Dalton Street, Manchester, M2 6FW. Our VAT number is 173146613. To contact us, please email hello@vypr.it or telephone our Customer Service line on +44 (0) 161 694 6320.

“Vypr”, “we”, “our” or “us” process consumers personal data as part of the Platform we offer to you, our customers. Consumers provide data, downloading the Vypr app to their smartphones, or via a Third-Party Proprietary Partner: a business VYPR contracts with that provides access to their proprietary consumer base, to respond to Surveys,  that you, the customer, set. The Platform has many ways to ask questions, from preference surveys to split testing. We act as the Data Controller in relation to personal data and you as our customer act as a Data Processor, where we share consumer personal data with you. Normally consumer personal data has been pseudonymised, but there may be specific instances, where we have the consumers consent, and we share their data with you, i.e. audio / visual responses, driven by video questions.

We may share consumer personal data with you our customers and various service providers we rely upon. We will also process data relating to our customers’ staff and business, as part of our product offering and to help ensure you get the best from our Platform. We will only use your personal information as set out in this Policy.

If you are interested in knowing more about how we use your data, we have a designated Data Protection Officer (‘DPO’) who may be contacted via dpo@vyprco.com regarding any data protection and privacy matters, wherever you are based in the world. You also have the right to lodge a complaint with a supervisory authority – a full list of worldwide regulators is available and the contact details of the UK regulator, the ICO. 

Our EU Representative according to Art. 27 GDPR is PLANIT//LEGAL, Jungfernstieg 1, Hamburg, Germany; E-Mail: Vypr_EU_Rep@planit.legal”

Your Rights

You have the following rights in relation to your personal data:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter or have entered with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
  • Where we have your consent.

We have set out below a description of all the ways we plan to use your personal data, and which of the legal basis we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful reason depending on the specific purpose for which we are using your data.

Please contact us if you need details about the specific legal purpose, we are relying on to process your personal data where more than one purpose has been set out in the table below:

Purpose Data Type Legal Basis for Processing Personal Data
To register you on our Platform a) Identifying information including name, username, or similar identifier (‘Identity Data’); and
(b) contact information including, email address and telephone number (‘Contact Data’); and
(c) Profile data including your username and password, (‘Profile Data’). 		(a)Performance of a contract with you
To manage our relationship with you which will include:
(a) Notifying you about changes to our Privacy Policy and Terms of Use
(b) Providing access to our Platform 		(a) Identity Data;
(b) Contact Data;
(c) (‘Profile Data’); and
(d) Marketing and communications information including your preferences in receiving marketing from us and your communication preferences (‘Marketing and Communications Data’). 		a) Performance of a contract with you,
(b) On the basis of your consent
(c) Necessary to comply with a legal obligation
(d) Necessary for our legitimate interests (to keep our records updated and to study how consumers use our services)
To administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) a) Identity Data;
(b) Contact Data; and
(c) Technical data including IP address, log in data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website (‘Technical Data’). 		(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To provide services to you our Customers (a) Identity Data;
(b) Contact Data; and
(c) Profile Data. 		a) Necessary for our legitimate interest to provide our core services
(b) Performance of a contract with you
To provide our Platform services to you (a) Identity Data;
(b) Contact Data;
(c) Profile Data;
(d) Technical Data;
(e) Marketing and Communications Data. 		(a) Performance of a contract with you
(b) Necessary for our legitimate interest
Market Research (where we gather information about target markets and customers) (a) Identity Data;
(b) Contact Data; and
(c) Profile Data. 		(a) On the basis of your consent

Cookies Policy

What’s a cookie?

  • A “cookie” is a piece of information that is stored on your computer’s hard drive and which records your navigation of a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
  • Cookies are used by nearly all websites and do not harm your system. If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings.

How do we use cookies?

The website and Platform may use cookies, which are necessary to provide you with our service or which enhance your experience.

By consenting to the opening of a user account, you accept all kinds of cookies, including:

  • essential cookies which allow you to navigate the Platform or Website and use its features,
  • other types of cookies, which allow us to collect information regarding your visit (browsing time, and date, location of the user, parts of the Platform that the user has visited, etc) and thus improve the quality of service we provide.
From Cookie Essential? Use
HubSpot _hs_opt_out Yes This cookie stores the user’s preference regarding cookie consent to prevent repeated consent prompts. This cookie lasts for 13 months.
HubSpot _hssc No This cookie tracks sessions, determining if the session number and timestamps should be incremented in the _hstc cookie. This cookie lasts for 30 minutes.
HubSpot _hssrc No This cookie determines if the visitor restarted their browsers and if absent it is considered a new session. This cookie expires when the browser is closed.
HubSpot _hstc No This cookie is the main cookie for tracking visitors, storing domain, user token & timestamps of the first, last and current visits as well as session number. This cookie lasts for 6 months
Google Analytics _ga No This cookie distinguishes unique users by assigning a randomly generated number as a client identifier. This cookie lasts for 2 years.
Google Analytics _ga_4RSWP6P2FM No This cookie is used to persist the session state. This cookie lasts for 2 years
HubSpot hubspotuk No This cookie keeps track of a visitor’s identity, passed to HubSpot on form submission and used for deduplicating contacts. This cookie lasts for 6 months.


After clicking login, you will be redirected to https://app.vypr.it/ which uses the following cookies

From Cookie Essential? Use
Vypr _session_id Yes This cookie stores a unique session identifier which allows the server to recognise individual users and remember interactions such as login status as they navigate the site. This cookie expires when the browser is closed.


Internet connection data

When you call up our web pages, we process the Internet connection data that your browser automatically transmits to our server. This data is your IP address and other usage data (e.g., date and time, name of the page called, amount of data transferred and the requesting provider). We need this information to enable you to use our website, for example by adapting the website to the technical requirements of your terminal device. This internet connection data may also be personal data.

Call Recording

All sales calls are recorded for training and monitoring purposes. Calls are kept for a maximum of 12 months, with access controlled to a limited number of key staff and are then deleted.

Calls to our Customer Helpdesk are also recorded for training and monitoring purposes. Calls are kept for a maximum of 12 months, with access controlled to a limited number of key staff and are then deleted.

Customer calls may be recorded for training purposes, but only with prior agreement by both the customer and Vypr. Retention timescales will be agreed on an individual basis.

Email Tracking

We rely upon service providers to track emails for deliverability and recipient responses for our legitimate interests and undertake analytics with this data to improve our messaging.  The information gathered by this tracking is retained for up to five years.

Record Retention

We keep a record of all documents and information in relation to our contract with you, for 6 years after the contract ends. This is to comply with legal requirements.

Customer Website and Platform Terms of Use

PLEASE READ CAREFULLY BEFORE USING THE WEBSITE AND PLATFORM

These Terms set out the content standards that apply when you upload content to our Platform, contact other users on our Platform or website, link to our Platform or website, or interact with our Platform or website in any other way. This website is intended for use by Vypr customers or potential Vypr customers only. For consumers, please visit our consumer website Vypr – Your Opinion, Rewarded (getvypr.com)

If you become a customer of Vypr and sign up to an account, our Customer Terms and Conditions will also apply to the services we provide to you.

It is a condition of the Customer Terms and Conditions that you do not download the App and sign up to become a member of the Vypr Community, likewise, you do not in any other way, including via a third party proprietary panel, knowingly sign up to answer questions on the Platform, as a consumer. Similarly, it is condition of the Vypr App Terms and Conditions that you cannot use the App if you are a Vypr customer. If you do download the App, then your business may lose access to the Vypr Community with no right to a refund.

You also agree to keep confidential and not to discuss or share any content, images, ideas or concepts you see within the Vypr App.

By using our Platform, you confirm that you accept these Terms and that you agree to comply with them.

If you do not agree to these Terms, you must not use our Platform.

We amend these Terms from time to time. Every time you wish to use our Platform, please check these Terms to ensure you understand the terms that apply at that time.

We do not guarantee that our Platform or website, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our Platform or website for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

You are also responsible for ensuring that all people who access our Platform through your system are aware of these Terms of Use and other applicable terms and conditions, and that they comply with them.

Prohibited Uses

You may use our Platform only for lawful purposes.  You may not use our Platform:

  • In any way that breaches any applicable local, national, or international law or regulation.
  • In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.
  • To harm or attempt to harm minors in any way.
  • To use images which consumers may find distressing.
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of our platform in contravention of the provisions of our terms of website and Platform use.
  • Not to access without authority, interfere with, damage, or disrupt:
  • Any part of our Platform or website;
  • any equipment or network on which our Platform or website is stored;
  • any software used in the provision of our website or Platform; or
  • any equipment or network or software owned or used by any third party.

Content Standards

These Content Standards apply to all material which you contribute to our Platform (“Contribution”), and to any interactive services associated with it.

Whenever you make use of a feature that allows you to upload content to our Platform, or to contact other users of our Website or Platform, you must comply with these Content Standards.

You warrant that any such Contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to our Platform will be considered confidential. You retain all of your ownership rights in your content, but you are required to grant us a limited licence to use  anonymised data to provide bench marking and comparative analysis.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Platform constitutes a violation of their intellectual property rights, or of their right to privacy.

We have the right to remove any posting you make on our Platform if, in our opinion, your post does not comply with these Content Standards.

You are solely responsible for securing and backing up your content.

The Content Standards must be complied with in spirit as well as to the letter. The Standards apply to each part of any Contribution as well as to its whole.

We will determine, in its discretion, whether a Contribution breaches the Content Standards.

A Contribution must:

  • Be accurate (where it states facts).
  • Be genuinely held (where it states opinions).
  • Comply with the law applicable in England and Wales and in any country from which it is posted.

A Contribution must not:

  • Be defamatory of any person.
  • Be obscene, offensive, hateful or inflammatory.
  • Cause upset or distress.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
  • Infringe any copyright, database right or trademark of any other person.
  • Be likely to deceive any person.
  • Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be in contempt of court.
  • Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience, or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm, or annoy any other person.
  • Impersonate any person or misrepresent your identity or affiliation with any person.
  • Give the impression that the Contribution emanates from us, if this is not the case.
  • Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
  • Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation, or instigation of acts of terrorism.
  • Contain any advertising or promote any services or web links to other Websites.

Breach of this Policy

When we consider that a breach of this Policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this Policy constitutes a material breach of the Terms of Use upon which you are permitted to use our Platform, and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our Platform.
  • Immediate, temporary or permanent removal of any Contribution uploaded by you to our Platform.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law.

We exclude liability for any action we may take in response to your breaches of this Policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.

Governing Law and Jurisdiction

Any dispute or claim arising out of or in connection with these Terms shall be governed by and construed in accordance with the law of England and Wales. You agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with the subject matter or formation (including non-contractual disputes or claims) of these Terms.

You must keep your account details safe

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you know your user identification code or password, you must promptly notify us at customergrowth@vyprco.com .

How you may use material on our Website and Platform

We are the owner or the licensee of all intellectual property rights on our website and Platform, and in the material published on it.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our website and Platform must always be acknowledged.

You must not use any part of the content on our website or Platform for commercial purposes without obtaining a license to do so from us or our licensors.

If you print off, copy or download any part of our website or Platform in breach of these Terms of Use, your right to use our website or Platform will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Although we make reasonable efforts to update the information on our website or Platform, we make no representations, warranties or guarantees, whether express or implied, that the content  is accurate, complete or up to date.

We are not responsible for websites we link to

Where our website contains links to other websites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those websites or resources.

User-generated content is not approved by us

The Platform may include information and materials uploaded by other users of . This information and these materials have not been verified or approved by us. The views expressed by other users on our Platform do not represent our views or values.

If you wish to complain about information and materials uploaded by other users, please contact us on customergrowth@vyprco.com .

Our responsibility for loss or damage suffered by you

We do not exclude or limit in any way our liability to you where it would be unlawful to do so.

If you are a business user:

  • We exclude all implied conditions, warranties, representations or other terms that may apply to our website, the Platform or any content on it.
  • We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
    • use of, or inability to use, our website and the Platform; or
    • use of or reliance on any content displayed on our website or the Platform.

In particular, we will not be liable for:

  • loss of profits, sales, business, or revenue;
  • business interruption;
  • loss of anticipated savings;
  • loss of business opportunity, goodwill or reputation; or
  • any indirect or consequential loss or damage.

We are not responsible for viruses, and you must not introduce them.

We do not guarantee that our website or the Platform will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programs and platform to access our website and the Platform. You should use your own virus protection software.

You must not misuse our website or the Platform by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our website or the Platform , the server on which our website or the Platform is stored, or any server, computer or database connected to our website or the Platform. You must not attack our website or the Platform via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Website or the Platform will cease immediately.

Rules about linking to our website:

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our website in any website that is not owned by you.

Our website must not be framed on any other website, nor may you create a link to any part of our website other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the Content Standards set out in these Terms.

If you wish to link to or make any use of content on our website other than that set out above, please contact Customergrowth@vyprco.com

Our trademarks are registered

Any trademarks we have are trademarks of Vypr you are not permitted to use them without our approval, unless they are part of material you are using as permitted under how you may use material on our website or Platform.

Disclaimer

This website provides information about Vypr. Our goal is to keep this information timely and accurate. If you find any errors please email us, and we will try to correct them, however we accept no responsibility or liability whatsoever regarding the information on this website, or the use thereof.

External Links

This website contains links to other websites. We provide access to these links only as a convenience to you, and do not review, approve, monitor, endorse, warrant, or make any representations with respect to those links. You use all such links at your own risk and should apply a suitable level of caution and discretion in doing so. You should make whatever investigation you feel necessary or appropriate before proceeding with any transaction in connection with such links.

We are not responsible for the privacy practices or the content of such websites.

Copyright

Copyright © 2025 VYPR Validation Technologies Limited. All rights reserved. All trademarks, logos and service marks displayed on the Website or Platform are our property or the property of other third parties. No reproduction is permitted without the consent of the owners of the copyrights.

Linked websites are copyrighted by their respective owners.

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