Consumer attitudes towards ultra-processed foods

What will you discover?

You will discover consumer attitudes towards ultra-processed foods including:

• A need for greater knowledge and transparency about these foods as most consumers are unclear about what ‘ultra-processed’ means.
• Concern from consumers on ultra-process foods despite a lack of understanding.
• There’s a growing demand from consumers for healthier, transparent food options as consumers are taking proactive steps towards healthier eating habits in response to concerns about ultra-processed foods.

Who is this guide for?

Anyone in the food and drink industry who is looking to:

• Refine and adapt your product line
• Tailoring your marketing strategy
• Anyone seeking to better understand their customers