Consumer attitudes towards ultra-processed foods

Discover changing attitudes towards ultra-processed foods in this insightful report.

What will you discover?

You will discover consumer attitudes towards ultra-processed foods including:

  • A need for greater knowledge and transparency about these foods as most consumers are unclear about what ‘ultra-processed’ means.
  • Concern from consumers on ultra-process foods despite a lack of understanding.
  • There’s a growing demand from consumers for healthier, transparent food options as consumers are taking proactive steps towards healthier eating habits in response to concerns about ultra-processed foods.

Who is this guide for?

Anyone in the food and drink industry who is looking to:

  • Refine and adapt your product line
  • Tailoring your marketing strategy
  • Anyone seeking to better understand their customers