May 2025: Consumer Horizon

What will you discover?

You’ll uncover the real-time insights shaping consumer decisions across food, retail, beauty, and home.

Key insights you’ll find inside: 

👵 Older consumers are the most overlooked — and the most valuable. The over-65s are the only group that don’t prioritise price in supermarkets. They hold 60% of the UK’s wealth and they’re looking for quality, not discounts.

🧠 Wellbeing drives purchase intent. Consumers increasingly want functional products that support sleep, gut health, and stress. Simplicity, transparency, and low-processing matter more than ever.

🌱 Plant-based is mainstream — but not without barriers. Two-thirds of consumers are open to meat alternatives, yet concerns over processing, taste, and price persist.

🌾 Regenerative farming awareness is rising fast. Half of UK consumers recognise the term, but only a few understand it. 85% say they’d switch with the right loyalty scheme.