Consumer Horizon: Insights Shaping the Industry
September 2024

What will you discover?

You will discover the key insights shaping retail, product innovation, and consumer behaviour for 2024 & 2025. Key insights you’ll find inside: 

Health & Wellness: Learn how brands can meet the needs of health-conscious consumers. 

Ultra-Processed Foods: 90% of UK consumers know UPFs, but only 43% can define them. Learn how food and beverage companies can adapt to this trend and align with healthier eating patterns. 

Sustainability: Explore consumer views on how businesses can integrate sustainable practices, reduce waste, and promote recyclability to build stronger brand loyalty.  

Know Your Shopper: Delve into evolving dynamics of loyalty programmes, promotions, and the balance between online and in-store shopping, highlighting the importance of digital integration and convenience. 

Alcohol: Rising demand for low-alcohol options and premium drinks at home in 2024. Find out how brands can cater to health-conscious consumers and the younger generation while staying aligned with sustainability trends. 

What’s included?

In-Depth Analysis: A comprehensive exploration of the key consumer trends shaping industries in 2024. 

Data-Driven Insights: Real-time data from Vypr’s consumer community, offering actionable insights for business leaders. 

Strategic Recommendations: Practical advice to help you adapt to changing consumer behaviour and stay competitive.