Vypr Product Intelligence
Discover what your target customers think of your brand and products.
English Provender Company
The English Provender Company leverages Vypr’s product intelligence platform to enhance their private label product development process and boost credibility with retailers.
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Vypr allows us to validate ideas and concepts, giving them the best chance of success and reducing the risk of launching a product that won’t resonate. The addition of the Vypr platform has really boosted our credibility with retailers because it enables us to show that this has been validated with their consumers.”
About English Provender Company
English Provender Company specialises in crafting award-winning dressings, condiments, and marinades for some of the UK’s leading food manufacturers and retailers. With over 700 ambient and chilled products, their expertise spans bespoke product creation and tailored packaging solutions.
As innovators and creators, English Provender Company’s mission is to deliver fine food for all to enjoy. Their commitment to technical excellence and passion for high-quality ingredients sets them apart in the food manufacturing, foodservice, and retail sectors.
A key challenge for English Provender Company was ensuring their private label products aligned perfectly with consumer needs. Traditional consumer feedback methods were time-intensive and inefficient, prompting the need for a more streamlined and insightful approach to product development.
How Vypr Helped
By partnering with Vypr and leveraging its product intelligence platform, English Provender Company achieved:
Tailored Consumer Insights:
Vypr enabled English Provender Company to identify specific consumer preferences, such as segmentation based on spice tolerance, helping develop tailored products like milder chilli mayonnaise for mild spice lovers and hot sauces for spice enthusiasts.
Streamlined Product Validation:
Vypr’s platform allowed the team to test and validate product concepts quickly, ensuring that only the most popular ideas with consumers progressed to production, saving time and resources.
Enhanced Credibility with Retailers:
By presenting data-backed insights gathered through Vypr, English Provender Company strengthened its position in commercial conversations, instilling confidence in retailers about the potential success of their private label products.
Increased Product-Market Fit:
Vypr played a critical role in creating successful private label products such as Aldi’s Specially Selected chutneys and Sainsbury’s Taste the Difference Cranberry & Chipotle chutney by aligning product development with consumer demands.
Efficient New Product Development (NPD):
With Vypr, English Provender Company accelerated its development cycles, enabling faster decisions and reducing wasted resources while maintaining the high standards of innovation and quality they’re known for.
Use our product intelligence platform to segment and target your ideal consumer. With results back in minutes, you’ll have clear feedback from users about how they experience and view every element of your product.
Successful outcomes
Vypr has transformed how English Provender Company develops products and engages with consumers:
Retailer Success: Vypr’s data-driven insights have strengthened English Provender Company’s credibility, leading to successful private label products such as Aldi’s Specially Selected chutneys and Sainsbury’s Taste the Difference Cranberry & Chipotle chutney.
Informed Product Development: Access to targeted consumer feedback has enabled the creation of tailored products that align with specific market demands, improving product-market fit and customer satisfaction.
Enhanced Efficiency: By replacing time-intensive traditional methods, Vypr has streamlined the product development process, saving time and resources while maintaining high-quality insights.
Cost Savings: Eliminating the need for expensive focus groups has significantly reduced research costs without compromising the depth and reliability of the insights.
Faster Decision-Making: Rapid validation through Vypr has accelerated development cycles, ensuring quicker market launches and a higher rate of product success.
Better products start with Vypr
Discover how Vypr can help your business deliver winning products today.
