Festive consumer trends to know

Explore these shifts and more in our latest Seasonal Insights Report, covering Grocery, Dine-in & Dine-out trends, and what Health and Wellness means to consumers this festive season.

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Unlock Festive Insights for 2024 & 2025

Highlights you’ll find inside: 

Sustainability in Action (Pg 6) Nearly three-quarters (75%) of consumers are concerned about reducing food waste during the festive season, with 70% planning to upcycle leftovers – blending sustainability with nostalgia and cost-saving.

The Indulgence Factor (Pg 16) Nearly half of consumers (47%) increase their consumption of ultra-processed foods (UPFs) during the holidays, with 24% admitting feelings of guilt – signalling for brands to innovate with healthier indulgent alternatives.

Frozen Foods on the Rise (Pg 12) Over 61% of consumers are willing to serve premium frozen food for special occasions, demonstrating a growing appetite for quality convenience during holiday

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