Freezer space and shopping trends 2025 

In collaboration with the BFFF, we delve into key trends – highlighting everything from cost savings and sustainability to dispelling myths about frozen food quality.

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Unlock Frozen Food Insights for 2025

Insights you’ll find inside: 

Consumer Space Challenges
Discover why 85% of shoppers limit frozen purchases due to space constraints and how this impacts demand for frozen meats, fish, and vegetables.

Shifting Shopping Habits
Learn about consumer preferences that favour fresh over frozen and uncover strategies to make frozen foods more accessible and appealing.

Cost and Waste Reduction
With the cost-of-living crisis, 50% of shoppers are focused on reducing food waste. See how frozen foods can help with longer shelf life, portion control, and budget-friendly meal planning.

Actionable Strategies for Retailers
Access targeted recommendations for expanding freezer space, running impactful promotions, and showcasing the convenience and savings that frozen products offer.

Get ahead of trends in 2025—Download your free report now