Vypr Product Intelligence
Discover what your target customers think of your brand and products.
FrieslandCampina Case Study
FrieslandCampina, one of the world’s largest dairy co-operatives, needed forward-thinking insight to support category expansion and product innovation in the UK.
With Vypr, they were able to validate consumer demand, challenge assumptions, and confidently present new concepts to retailers faster and with greater credibility.
“We don’t have to keep assuming things now because we can test via Vypr quickly. It’s really cost effective – we can get an answer that’s based in real numbers, from hundreds of people, within minutes.”
About FrieslandCampina
FrieslandCampina is one of the largest dairy co-operatives in the world, owned by over 14,000 member dairy farmers. Operating for over 150 years, the company supplies high-quality dairy products to over 100 countries. In the UK, they’re best known for brands like Yazoo, Chocomel, Barista, and a growing portfolio of private-label products.
FrieslandCampina is committed to sustainable sourcing, consumer-led innovation, and creating value throughout the dairy chain.
The Challenge
FrieslandCampina had plenty of historical category data but needed something different. To break into new categories and grow listings with UK retailers, they required fresh insight that was:
- Specific to current consumer preferences
- Forward-thinking and category-challenging
- Credible enough to influence buyer decisions
They also wanted to test emerging trends, such as premium milkshakes and ethical sourcing, without investing months into traditional research.
How Vypr Helped
Vypr empowered the FrieslandCampina team to:
- Test ideas and hypotheses fast using agile consumer insight tools
- Validate concepts like premium milk and sustainability claims in minutes
- Compare their brands directly to competitors, gaining hard data to build persuasive business cases
- Confidently present new propositions to retailers based on real consumer evidence, not assumptions
Successful Outcomes
Using Vypr, FrieslandCampina achieved:
Faster Insight
Faster insight and decision-making across innovation and product development
Greater Credibility
Greater credibility with UK retailers, securing listings and new category entry
New SKU
Evidence-led business cases that helped position new SKUs and concepts effectively
Clear Targeting
Clarity on shifting consumer needs, such as growing demand for protein and premium formats
Ready to put consumer insight at the heart of your next launch?
Book a Vypr demo today and see how we can help you make faster, smarter, evidence-led decisions.
