Global Shifts in Caffeine Consumption in 2025 & Beyond

This report explores how consumers across 59 countries engage with caffeine, from coffee and cola to kombucha, energy drinks and supplements. It reveals key behavioural shifts by region and age group, highlighting where demand is rising, where it’s falling, and how brands can stay one step ahead. 

Key insights you’ll find inside: 

🇬🇧 78% of UK consumers drink caffeine daily, highlighting strong demand for everyday products.

🥤 Cola remains popular in Europe (47%), but Gen Z is turning to energy drinks, signalling a shift.

☕ Coffee leads as 80% consume daily, while tea and dark chocolate are declining, pointing to changing tastes.

What’s included? 

Global Consumption Trends: A deep dive into caffeine habits across demographics, categories and continents. 

Actionable Insights: Data from 14,767 consumers to support smarter product, range and market decisions.

Strategic Recommendations: Clear next steps for NPD, portfolio review, and international category planning.

Download now to stay ahead of rising costs and changing consumers.