Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Moguntia Case Study
Discover how Moguntia used Vypr, and testing with a German consumer panel, to confidently rebrand, streamline its product range, and drive a 70% sales increase, all while staying true to over a century of food expertise.
“We got this product to the #2 best selling product within our range… it’s the same product as before, just with a completely new design, new brand and we just got it right with Vypr.”
About Moguntia
Founded in 1903, Moguntia is a fourth-generation family business with over 120 years of experience in bringing food to life. Specialising in seasonings, sauces, and marinades, the company serves both retail and B2B customers across Europe. As a heritage brand, Moguntia prides itself on blending tradition with innovation, always keeping quality and sustainability at the forefront.
The Challenges
Moguntia faced a critical brand evolution. They needed to consolidate two separate product ranges in the German market into a single, unified brand, The Spice Lab. The goal? Maintain loyalty from traditional B2B customers (like butchers) while attracting a younger, retail-savvy audience.
They had to answer key questions:
- How can we ensure that the reduced range of SKUs will still drive sales growth?
- How do we modernise the brand without alienating long-time customers?
- Which designs, brand names, and price points will appeal to both audiences?
How Vypr Helped
Using Vypr’s agile consumer testing platform, Moguntia made data-driven decisions at every step of their rebrand, specifically testing with a German consumer panel to ensure insights were relevant to their core market.
Vypr helped them:
Design concepts
Test multiple design concepts with real German consumers to guide packaging choices.
Validation
Validate brand names and RRP to ensure local market relevance.
Audience identification
Identify how different audiences, by age and retailer preference, responded to proposed changes.
Partner buy-in
Use insight-backed evidence to strengthen customer presentations and gain buy-in from retail partners.
By reaching the right target audience quickly and cost-effectively, Moguntia could move with confidence, knowing their decisions were grounded in robust, local consumer insight.
Successful Outcomes
The results speak for themselves:
- A product that previously ranked 14th in sales became the #2 bestseller, with the same formulation but new branding.
- Moguntia successfully consolidated two product lines into one, reducing complexity from 20 to 8 SKUs.
- The new Spice Lab range achieved up to 70% higher sales than previous versions.
- Retailers have responded with enthusiasm, requesting FSDUs, custom pallets, and special displays.
The launch of The Spice Lab has proven the value of combining heritage expertise with consumer-led innovation, and Vypr played a key role in making that happen.
Ready to take the guesswork out of product decisions?
Join brands like Moguntia and use real consumer insight to launch with confidence.
Book a demo today and see how Vypr can help you validate ideas, test concepts, and accelerate success.
