News: Vypr raises additional £3.4m to scale its product intelligence platform

Vypr is proud to announce that, as a result of our continued growth and outstanding client service, we’ve secured further funding from YFM Equity Partners.

We look forward to continuing our ambitious growth plans, to further enhance our platform and build out our world-class team, ensuring our clients make better decisions, to deliver winning products.

Kevin Baldwin, Vypr CEO, commented: “We are delighted YFM has followed up its 2021 investment to help us achieve our ambitious growth plan over the next few years. The funding will bolster our commercial functions, building on the strong ARR growth achieved since 2021 and the significant improvement in renewal rates – an indication our clients are delighted with the insight Vypr brings. We will also invest heavily in our product team, enhancing the client platform and consumer app to provide new functionality and insight. YFM’s involvement has helped us to navigate the market and pushed us to think bigger.”

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What is Vypr?

Vypr is a leading product intelligence platform that connects companies like M&S and LEON to their consumers, enabling them to make the right product decisions with fast, cost-effective consumer insight.

The platform allows companies to save time, money, and reduce waste, whilst increasing product success.

In related news, as a business dedicated to our clients, we look forward to celebrating their successes at The Grocer’s New Product Awards this November 15th, as sponsors of this celebration of FMCG innovation.

Want to learn how Vypr can help you make better decisions, for winning products? Contact our friendly team today.