Chunks of chocolate

Would a chocolate price hike affect consumer preferences?

Sugar reduction is a big trend, supported by the government and publicised by public health campaigns. The majority of consumers do realise that cutting down on sugar would contribute to better health and weight management. However, compromising on indulgent moments with a chocolate bar of choice is a too big sacrifice for many.  Vypr estimates […]

Lidl’s online delivery service: what should they offer?

Lidl, currently the only major supermarket chain in the UK not currently offering an online delivery service, is finally considering starting one, as reported by a few media outlets. This comes after a launch in Ireland last year, using a third-party provider. For the UK market Lidl is said to have registered a holding company, called […]

The trouble with wet wipes: will the “Fine to flush” certification help consumers and brands?

Plastic pollution has stirred up the public in the last few years and has become an issue consumers are genuinely concerned about. Wet wipes are a major part of the problem, as they contain plastic, which ends up in the ocean. Their widespread use can also seriously affect the sewerage. Last year BBC cited Water […]

Nationwide mortgages – evaluating customers’ sentiment

The Financial Conduct Authority reported earlier this year that the UK mortgage market features a wide range of products on offer, competition on headline rates, and high levels of consumer engagement. Considering this high level of competition, it is important to evaluate customer satisfaction with the core aspects of mortgage products. A market that is working […]

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