The trouble with wet wipes: will the “Fine to flush” certification help consumers and brands?

Plastic pollution has stirred up the public in the last few years and has become an issue consumers are genuinely concerned about. Wet wipes are a major part of the problem, as they contain plastic, which ends up in the ocean. Their widespread use can also seriously affect the sewerage. Last year BBC cited Water […]

Nationwide mortgages – evaluating customers’ sentiment

The Financial Conduct Authority reported earlier this year that the UK mortgage market features a wide range of products on offer, competition on headline rates, and high levels of consumer engagement. Considering this high level of competition, it is important to evaluate customer satisfaction with the core aspects of mortgage products. A market that is working […]

Shows three different kinds of iced drink

Adult soft drinks: what do male and female alcohol reducers want?

The UK’s soft drinks market has faced both challenges and opportunities recently, resulting in a plethora of new product launches. The importance of several factors, such as health and wellbeing, flavour, and lifestyle, make innovation in the sector a complex process. The health-related highlight of 2018 was the introduction of the sugar tax, which forced […]

Feed: measuring the evolution in meal replacement drinks

Veganism has grown in popularity in the last few years reaching 2% of the UK population in 2018. However, this is not the main factor determining market growth in meat-free products. 22% of Vypr’s consumer community currently consists of self-described meat-reducers, i.e. people making a conscious effort to reduce their meat consumption. An increasing number […]

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