Supermarket clothes: what makes George a top brand?

Asda is the third biggest supermarket chain in the UK by market share, after Tesco and Sainsbury’s. However, its own label of clothes, George, is likely the most popular supermarket fashion brand among UK consumers. To check this assumption we ran a multi-option steer asking consumers which supermarket brands they buy clothes from. The four […]

Mugler’s new fragrance format: does the perfume brush have staying power in mainstream perfumery?

The latest from mainstream fragrance brand Thierry Mugler is a line of perfume brushes that are used to paint a scented gel on your pulse points. The line includes Mugler’s three bestselling scents – Alien, Angel and Aura – and follows last year’s world-first from Jo Malone, named Jo Loves. The latter contains a trademarked clear gel that […]

A picture of gym equipment

Gym trends: how to entice new users and inspire current subscribers

The fitness industry is booming and is set to reach important milestones in the UK, including the number of gyms topping 7,000, memberships exceeding 10 million, and the market value coming to £5 billion. We ran a demographic steer asking just under eight thousand people how often they visit the gym. The results we obtained showed […]

The deposit return scheme on drinks: what should retailers get ready for?

Regulations for Scotland’s Deposit Return Scheme (DRS) for drinks cans and bottles have been published in the Scottish Parliament this year, expected to become a law in 2020, and go live in 2021. Following this, DRS will likely be enforced in England and Northern Ireland in 2023.  Although it isn’t imminent, there’re a few reasons that […]

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