The new Cif Ecorefill: how much would consumers pay for sustainability?

Unilever’s Cif Power & Shine cleaning range has just added new Ecorefill bottles to its lineup with the aim to “dramatically cut plastic use and transport emissions”, according to a related company press release. Each Ecorefill is a 70ml fully recyclable plastic bottle containing ten times more concentrated kitchen or bath cleaning detergent, intended to be diluted […]

Shop-bought baby meals: which cuisines are best positioned to inspire NPD?

Starting from four to six months babies are gradually introduced to solid food, adapted to the needs of their age. Between this stage and the age when they start eating regular food, parents can either opt for buying ready-made baby meals or cooking baby food at home. The following baby food stages are commonly used: […]

Strong Roots – how to make a line of frozen vegetables even more successful

Strong Roots is a frozen vegetable and chip brand, which positions itself as premium, healthy, and innovative. It was launched in Ireland in 2015 and later tapped into the UK, currently distributed by all major supermarkets minus the discounters. The brand line-up comprises unconventional frozen vegetable products, including vegan-friendly frozen fries, wedges, veggie burgers, vegetable bites, […]

Protein bars: what do consumers want?

Consumers’ quest for the benefits of a healthy diet has opened the door for health and fitness brands to gain market presence. Sales of take-home snack bars were up 7.1% in 2018 with the volume of bars sold up 3% as cited by the Grocer earlier this year. Health consciousness has meant more people are buying […]

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