Has the time come for bold wallpaper designs in the UK?

Wallpaper continues to be a popular choice when it comes to decorating, whether consumers are after an understated design for subtle interest or a bold statement pattern to give a room wow factor. We chose ten trending design styles and asked consumers whether they would buy wallpapers featuring them. The result is summarised in the […]

Which cat food claims most attract shoppers?

Consumers are growing increasingly interested in health and wellness, which inevitably affects the way they select food for their pets. This attitude has triggered growth in the pet food market, both in physical and online retail. Brands are best positioned to take advantage by launching more specialised pet food, as consumers are now more aware […]

Trending fragrances in personal care: what do consumers want?

We picked ten trending shower gel fragrances and determined the five most favourable current choices for UK consumer. Out of the five, coconut stood out as a distinct preference by attracting over 35% of respondents, who made it their exclusive choice. Scent innovation is key in shower gel new product development. Bath products are relatively […]

Analysing the potential for CBD success

Positive feelings towards cannabidiol (CBD) products in the UK are on the rise, as consumers are increasingly looking to obtain mental wellbeing benefits from every day products. Billed as a remedy for pain, anxiety, acne and depression, CBD is a non-intoxicating cannabis byproduct which has already gained traction in the US as a food, drink […]

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