Opinion Busting.
Play Video about Opinon Busting
What you will learn?
Presented by Bill Harte, co-author of the Agile Innovation Playbook, you will learn the following:
- Trends vs Fads
- Marketing Strategy
- Product Truth
- Messaging
- New Product Tracking
Early consumer product validation
Who is the webinar for?
Early consumer product validation
Anyone who works in...
The Retail, Manufacturing or Consumer Good sector looking to:
- Make the transition to an Agile approach.
- Learn how to become more sustainable
- Take the guesswork out of Innovation.
Meet the Host
Bill Harte is the co-author of The Agile Innovation Playbook.
In Bill’s session, he will show you how you can overcome the ever-present and well-intentioned senior leader’s opinion with proof about what consumers really believe, need, or want, and how that can drive profits and save costs.
What Are Others Saying?
“VYPR paid for itself in the first month. For companies looking to develop profitable, more relevant, less costly NPD, VYPR is a superb investment.”
Naomi Matthews, Commercial & NPD Director, Park Cakes
“Since using VYPR, our development process has become much more efficient, as we explore a wider range of concepts before investing any time or resources in product development ... it also elevated our strike rate in launching successful products."
Cranswick
"We used the Brand Tracker to understand the impact of our increased advertising spend, and it was able to quickly demonstrate that our new strategy was working."
Matt Davies, Marketing Controller, Noble Foods
“VYPR is truly brilliant – you get an instant understanding of what your target audience wants and needs. The responses come within 24 hours and are completely invaluable and have helped us gain listings with supermarkets and gain PR exposure.”
Dean Dempsey, Naturelly Founder
“It’s fantastic to have VYPR to hand when you need a fast and intuitive consumer response.”
Winterbotham & Darby
