Opinion Busting

Bill Harte, co-author of the Agile Innovation Playbook, discusses ‘Opinion Busting’.

Watch the webinar

What you will learn?

Presented by Bill Harte, co-author of the Agile Innovation Playbook, you will learn the following:

  • Trends vs Fads
  • Marketing Strategy
  • Product Truth
  • Messaging
  • New Product Tracking

Who is the webinar for?

Anyone who works in the Retail, Manufacturing or Consumer Good sector looking to:

  • Make the transition to an Agile approach.
  • Learn how to become more sustainable
  • Take the guesswork out of Innovation.

Meet the Host

Bill Harte is the co-author of The Agile Innovation Playbook.

In Bill’s session, he will show you how you can overcome the ever-present and well-intentioned senior leader’s opinion with proof about what consumers really believe, need, or want, and how that can drive profits and save costs.