Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Predict consumer behaviour with speed and confidence
Vypr Predict is your self-serve product intelligence platform. Combining rapid consumer insight with expert support and robust research tools, it empowers you to move faster, test smarter, and turn insight into foresight.
Test your product and see live results with Vypr Predict within 24 hours
Accelerate speed-to-market
Optimise pricing, packaging and propositions
Reduce costly missteps
Spot and respond to consumer shifts
Precision Targeting
Reach exactly who you need via a platform that’s fast, flexible and built for precision
Test globally, act locally
Run research in multiple markets with the same speed and rigour so you can validate ideas across markets without compromising quality.
Skip the setup, reach who matters
Whether you’re using our publicly available targeting options or need to reach a bespoke audience, Predict gives you flexible audience options to match your goals, without the time-consuming scripting or routing you’d encounter in traditional research. Choose from ready-to-use public profiles or work with your Customer Growth Partner to build custom audiences tailored to your brand. You’re set up to launch quickly with the right people from the start.
Target external audiences
Reach beyond the Predict panel and easily gather responses from loyalty members, employees or social followers.
Get niche without the hassle
Add real-time relevance with qualifier questions. Easily screen for behaviours, attitudes or needs to reach exactly the right respondents. Use the same criteria to filter results retrospectively and uncover deeper insight.
Smart Features
Smarter tools, sharper decisions
Smart Features Smarter tools, sharper decisions Preference matters, know what will win
Test and rank concepts to find the options your audience truly prefers before you invest further. Ideal for narrowing down a shortlist of names, designs or claims, Predict’s preference steer reveals which option people consistently favour. It’s a smarter way to understand standout choices and real-world appeal.
Model pricing, maximise return on investment
One of our most powerful steer types, Predict’s pricing steer taps into intuitive, System 1 thinking to help you identify the price point that will maximise revenue or profit. Perfect for launches, pack changes or competitive benchmarking, it delivers decision-ready insight to shape your strategy.
Designed for clarity, built for confidence
From steer setup to results, Predict is built to make insight intuitive. See what your respondents will be shown as you create your steer, and view your results in multiple formats so you can move from data to confident decisions, faster.
Find the nuance, unlock deeper insight
Once a steer closes, the insight doesn’t stop. Apply post filters to explore how different demographics respond without rerunning a thing. Break results down by audience, behaviour or answer to uncover patterns that sharpen your decisions and strengthen your strategy.
AI-Powered
Move from data to decisions in less time
Insights in minutes
Predict AI cuts out the need for hours of manual analysis with instant AI-generated themes, real respondent quotes, and suggested next steps. Ideal for spotting patterns, aligning teams quickly, and keeping projects moving with clear, confident direction.
Confident next moves
AI-powered next step recommendations guide your next move whether it’s exploring a new angle, validating a top performer, or testing with a different audience. It’s a faster, smarter way to move from insight to action, without second-guessing what comes next.
Get the ‘why’ behind the response
Go beyond surface-level feedback with AI-powered sentiment analysis that classifies tone as positive, negative, neutral or mixed. Built for nuance and accuracy, this helps you unlock the emotional drivers behind free text steer responses so you can spot hidden concerns, validate strong reactions, and act on how people really feel, not just what they say.
From data to insight to action
Ready-made flows and smart templates help you launch faster, learn quicker, and move from raw data to confident decisions with fewer clicks. Whether you’re testing something new or refining what works, it keeps projects on track and momentum high.
Data Quality
VySafe, our always-on commitment to data quality.
Proven techniques, modernised
We modernise trusted research methods to spark instinctive, System 1 responses, reducing fatigue and improving accuracy. With both quant and qual options, you can uncover ideas and test them at scale, fast.
Only the best gets through
Our recruitment process includes strict quality thresholds, bot protection, and quarantine for new joiners, ensuring a diverse, balanced, high-integrity panel from the start.
Every answer checked
From AI detection to weekly scoring, we run 28+ checks on each respondent. We catch inconsistencies, flag low-quality inputs, and only surface the data that meets our standards.
Insight you can rely on
Every decision deserves confidence. That’s why we make sure your steers reach the right audience fast, and we do everything we can to reduce low-quality responses before results are delivered. We take your feedback seriously and work in partnership to improve every step, backed by a team of experts who are here to help, not just deliver.
Expert Support
Expert support that works the way you do
Strategic support to maximise value and minimise guesswork
With Vypr, you’re never on your own. From day one, you’ll have a dedicated Customer Growth Partner to guide you through onboarding, help shape your research, and ensure you’re getting the most out of every feature. Whether it’s choosing the right steer, refining your audience, or interpreting results, they’ll set you in the right direction so you can move quickly, ask smarter questions, and make confident decisions with ease.
Advanced insight, when you need it
For more complex research needs, such as a bespoke segmentation (new or existing), range analysis, brand tracking and more, your Customer Growth Partner can bring in our Customer Intelligence Team. They’re our in-house research and insight specialists, offering deep expertise in industry and methodology. Whether you need advanced interpretation or hands-on support, they help you unlock high-impact insight without adding to your workload.
The right level of support
Every team works differently so our support flexes to fit. Whether you need light-touch guidance or more hands-on project help, we offer a range of tailored support levels to suit your goals, capacity and experience. From onboarding to optimisation, you’ll get the right mix of expert input and autonomy to move with confidence, not complexity.
Storytelling with data
Great insight deserves to be heard. Whether you’re presenting to stakeholders or building a case for change, your Customer Growth Partner and our in-house experts can help you translate data into clear, compelling narratives so your findings don’t just inform, they influence.
Customer Quotes
“Vypr has allowed us to become more agile as a business and more consumer-led than ever. It’s been a cost-effective way of proving and testing hypotheses in real‑time.”
Senior Brand Manager ,
Yeo Valley
“Vypr helps us validate ideas, reduce launch risk, and boost credibility with retailers by showing products are backed by consumer insight.”
Category Controller ,
English Provender Company
“We used Vypr to research alternative product names… Once we changed the name, the sales increased dramatically.”
Marketing Manager ,
Carrs Pasties
“We use data and insights to create products consumers really want—helping us sell more greeting cards and drive greater cash and profit.”
Analytics and Insights Manager ,
Hallmark
“Vypr has helped us move fast with confidence, knowing that both our product and our messaging are consumer driven.”
NPD Manager ,
Wildfarmed
“Our Customer Growth Partner has a wealth of knowledge and helps us understand how to word our questions and get the optimal responses. Excellent platform and even better customer support.”
NAM ,
The Real Yorkshire Pudding Co
Get a personalised walkthrough of Vypr Predict in action
