Vypr Product Intelligence
Discover what your target customers think of your brand and products.
Vypr flexible pricing plans for
smarter consumer insights
Explore Vypr’s scalable, usage-based pricing model designed for customers of all sizes.
Access smarter, faster consumer insights with clear, tailored features, and self-serve control – all backed by expert support when you need it
Core
Great for small to medium businesses focused on a single category and markets – ideal for tighter budgets.
- Categories: One
- Users: Individual Users
- Credits: 250
- Estimated Monthly Usage: 6-12 steers
- Markets: Single Market Access
- Estimated Support 3 hours a month
Most popular
Advanced
Perfect for growing teams working across 2-3 categories and markets – built to scale with multiple users.
- Categories: Two to Three
- Users: Multiple Users
- Credits: 350
- Estimated Monthly Usage: 12-20 steers
- Markets: Multi Market Access
- Estimated Support 5 hours a month
Enterprise
Designed for global organisations with unlimited users and complex needs across multiple categories and markets.
- Categories: Four or More
- Users: Unlimited
- Credits: 700+
- Estimated Monthly Usage: 20+ steers
- Markets: Global Markets
- Estimated Support 10+ hours a month
Always Included
Built into every plan, the Vypr standard for smarter, faster decision-making.- A designated Customer Growth Partner
- Advanced research support with the Customer Intelligence Team
- Access to the Vypr Predict self-serve platform
- Precision targeting to reach the right audience
- Nationally representative targeting and smart filtering
- Interactive, multi-chart reporting
Need help choosing the right plan?
Our team’s here to help
Frequently Asked Questions
What is a Vypr Steer?
A Vypr Steer is a single, standalone question sent to consumers who match your chosen target criteria. Steers are designed to quickly gather feedback from the right audience, helping you make faster, evidence-based product decisions.
What are credits in Vypr?
Vypr uses a credit-based pricing model, a more flexible way to run research across different markets, steer types, and services. Instead of paying per question, you’ll have a credit balance to spend as you choose.
Each time you build a steer in Vypr Predict, you’ll see how many credits it uses, based on factors like market, methodology, and response volume. More advanced steers or premium markets may use more credits.
You can also use credits for managed research services and markets not yet available in Predict, giving you full control to shape your research around your business needs.
Each time you build a steer in Vypr Predict, you’ll see how many credits it uses, based on factors like market, methodology, and response volume. More advanced steers or premium markets may use more credits.
You can also use credits for managed research services and markets not yet available in Predict, giving you full control to shape your research around your business needs.
What happens if I run out of credits during my contract?
Your Vypr plan includes a set credit balance to use across the year, based on your forecasted research needs. If you need more credits, you can top up at any time. Any unused top-up credits (not your core licence credits) can roll over into your next contract, giving you extra flexibility when needed.
Can I customise my Vypr plan?
Yes. We offer flexible, usage-based plans that scale with your needs. Whether you need more credits, access to specific markets, or managed services, we’ll work with you to create a plan that fits your research strategy.
Can I roll over unused credits?
If you top up with additional credit bundles, any unused credits can roll over into your next contract giving you added flexibility and value.
What is Vypr Predict?
Vypr Predict is our next-generation product intelligence platform that gives you faster, more flexible consumer insight to power confident decision-making.
With Predict, you can:
o Test concepts, claims, names, and formats before launch
o Optimise pricing and packaging strategies
o Validate brand messaging and creative
o Track consumer trends and behavioural shifts
It combines the speed of self-serve with the rigour of robust research so you can develop and refine winning products, faster.
With Predict, you can:
o Test concepts, claims, names, and formats before launch
o Optimise pricing and packaging strategies
o Validate brand messaging and creative
o Track consumer trends and behavioural shifts
It combines the speed of self-serve with the rigour of robust research so you can develop and refine winning products, faster.
How quickly can I get results?
Many steers complete in as little as an hour. Depending on your audience size, market, and methodology, results can be ready within a few hours.
What types of research can I do with Vypr?
You can run concept testing, claim validation, naming research, pack testing, pricing optimisation, message validation, and more – across multiple markets and audience types.
What training and support do you offer to at Vypr?
We’re committed to helping your team get the most out of Vypr. Every new client receives an interactive onboarding workshop, plus ongoing support from your dedicated Customer Growth Partner.
You’ll also have access to:
o Unlimited helpdesk support, available Monday to Friday, 9am – 5pm (UK hours)
o Weekly virtual training sessions for new starters or anyone needing a refresher
o Regular check-ins to guide you through more complex projects
From day one, we’ll make sure you feel confident using Vypr to deliver fast, reliable insight.
You’ll also have access to:
o Unlimited helpdesk support, available Monday to Friday, 9am – 5pm (UK hours)
o Weekly virtual training sessions for new starters or anyone needing a refresher
o Regular check-ins to guide you through more complex projects
From day one, we’ll make sure you feel confident using Vypr to deliver fast, reliable insight.
What if I need to reach harder-to-target audiences?
Vypr makes it easy to reach niche or complex audiences with precision targeting and built-in pre-filtering tools to refine your steers.
As you define your target audience, the platform provides full transparency through a traffic light system – instantly showing how feasible your steer is based on your selected criteria.
Whether you’re after a small, specific group or a larger, nationally representative sample, you can choose a response cap that fits your research strategy. If your audience may be difficult to reach, Vypr will flag it upfront so you know before you launch if completion could be delayed or if adjustments are needed
As you define your target audience, the platform provides full transparency through a traffic light system – instantly showing how feasible your steer is based on your selected criteria.
Whether you’re after a small, specific group or a larger, nationally representative sample, you can choose a response cap that fits your research strategy. If your audience may be difficult to reach, Vypr will flag it upfront so you know before you launch if completion could be delayed or if adjustments are needed
Is your data accurate?
Yes, data quality is at the heart of everything we do. Our VySafe system is an always-on, adaptive approach to data integrity that ensures every response you receive is robust, reliable, and ready to support confident decision-making.
Powered by intelligent technology and backed by human expertise, VySafe filters out noise, reduces risk, and continuously evolves to meet new data quality challenges. From panel recruitment through to final insight, every step is built to deliver trustworthy, high-quality results so you can move faster with clarity and confidence.
Find out more about VySafe
Powered by intelligent technology and backed by human expertise, VySafe filters out noise, reduces risk, and continuously evolves to meet new data quality challenges. From panel recruitment through to final insight, every step is built to deliver trustworthy, high-quality results so you can move faster with clarity and confidence.
Find out more about VySafe
I have more questions, what should I do?
We’d love to help. The best way to get tailored answers is to book a demo and speak directly with a member of our team. We’ll walk you through the platform and answer any questions you have along the way.
Join the brands using Vypr to build better products and see how fast, flexible research can unlock your next great idea.
Not sure? Why don’t you try for FREE.