Core Licence

Built for focused, fast-paced UK teams

Perfect for small to medium businesses in one category and market. Get full access to Vypr Predict, precision targeting, and expert support without stretching your budget.

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What’s included in the Core Licence?

All the essentials, none of the compromise

Full access to Vypr Predict, including all question types and video steers

250 credits per year, typically used for 6–12 steers per month

Targeting across a single market

Access to Vypr Helpdesk for technical or platform questions

Precision targeting with pre-filtering tools and real-time feasibility feedback

3 hours of support per month from your dedicated Customer Growth Partner

Weekly live training sessions and access to our UK-based helpdesk (Mon–Fri, 9–5 UK time)

Perfect for small, focused teams

Bronze support package

Bespoke onboarding
Quarterly business reviews
Ongoing CGP support via email
4 tailored project support sessions

For agile teams

Designed for focused, agile teams, the Core Licence gives you full access to the Vypr Predict platform, precision targeting, and expert guidance so you can make evidence-based decisions at speed.

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Who is it for?

Is Core right for you?

The Core Licence is perfect for:

Small to medium businesses
Teams operating in 1–2 categories
Companies with a focused target market and budget
Individuals or small insight/marketing teams who need results fast

Why Vypr

Smarter research. Simpler decisions.

Vypr is the UK’s leading product intelligence platform, giving you the tools to:

Launch with confidence by testing ideas, pricing, messaging and pack formats
Validate decisions with real-time data from your target audience
Understand shifting consumer behaviours with trend-led insight
Move faster than your competitors without relying on lengthy traditional research cycles

Join 100s of businesses already using Vypr to build better products, faster.

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See Vypr in action

With an NPS score 212% higher than the industry average, there’s a reason 100s of your favourite brands use Vypr to make faster, smarter product decisions.

Hear how teams like yours are turning insight into impact – quickly, confidently, and without compromise.

“We used Vypr to research alternative product names for a pasty that wasn’t selling as well… Once we changed the name, the sales increased dramatically”

Marketing Manager ,

Carrs Pasties

“Vypr is truly brilliant – you get an instant understanding of what your target audience wants and needs. The responses come within 24 hours and have helped us gain listings with supermarkets.”

Founder ,

Naturelly

“Vypr allows us to get meaningful, independent research at a lightning fast pace. Our Customer Growth Partner helps us word our questions and get the optimal responses… Excellent platform.”

National Account Manager ,

The Real Yorkshire Pudding Co