We wanted to discover consumer intelligence around cereal consumption, including current consumption behaviours, and other opinions around topical areas.
We asked our nationally representative community of consumers.
Scroll to see how they voted.
We asked consumers if they were willing to pay more for healthier cereals
We asked consumers for what they consider most when choosing a cereal
We asked consumers when they consume cereal (they could select multiple options)
We asked consumers where they consume cereal (they could select multiple options)
We asked consumers if they were concerned about the amount of sugar in cereals
We asked consumers if they thought supermarkets should be doing MORE to provide more reduced sugar cereals
Consumers primarily eat cereal at home, for breakfast, but also at other times and locations. Most currently prioritise taste over nutrition, but many want to see healthier, reduced sugar cereals.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
