UK Consumer Intelligence on Cereal Consumption

We wanted to discover consumer intelligence around cereal consumption, including current consumption behaviours, and other opinions around topical areas.

Let's Go

We asked our nationally representative community of consumers.

Scroll to see how they voted.

Willingness to pay more for Healthier Cereals

We asked consumers if they were willing to pay more for healthier cereals

Yes
0%
No
0%

Purchasing Priorities

We asked consumers for what they consider most when choosing a cereal

Taste
0%
Price
0%
Nutrition
0%
Other
0%
Don't buy cereal
0%

Consumption Times

We asked consumers when they consume cereal (they could select multiple options)

Breakfast
0%
Snack Anytime
0%
After Dinner
0%
Lunch
0%
Dinner
0%
None of the above
0%

Consumption Locations

We asked consumers where they consume cereal (they could select multiple options)

At home
0%
On holidays/trips
0%
At work / uni
0%
On-the-go
0%
Other
0%

Concerns around Sugar Content

We asked consumers if they were concerned about the amount of sugar in cereals

Concerned
0%
Neutral
0%
Not Concerned
0%

Supermarket Action around Cereals

We asked consumers if they thought supermarkets should be doing MORE to provide more reduced sugar cereals

Yes
0%
No
0%

The results are in...

Consumers primarily eat cereal at home, for breakfast, but also at other times and locations. Most currently prioritise taste over nutrition, but many want to see healthier, reduced sugar cereals.

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