What do consumers like about Valentine's day?

We used the Vypr consumer community to understand what married/couples enjoy about Valentine's and whether they'll go out of home to celebrate

Let's Go

We asked our consumer community who are married/in a relationship.

Please scroll to see how they voted.

What are your favourite things about Valentine's Day?

We first asked a sample of consumers who are married/in a relationship what their favourite things are about Valentine's Day.

Please note, we used a question type that allowed consumers to select multiple answers.

Having a romantic meal
0%
Finding the time to spend with each other
0%
Cute novelty gifts in store
0%
Seeing something positive for a change
0%
Feeling loved
0%
Swapping gifts
0%
Chocolates
0%
Something else
0%

What would encourage you to go out for Valentine's Day?

Here wanted to understand what would encourage consumers who are married/in a relationship to go out of home for Valentine's Day

Please note that consumers were given the choice to select multiple options and asked those who identified as male or female.

Live entertainment
0%
A special one-off menu
0%
Promotional offers
0%
An activity (e.g cooking class, guided walk)
0%
A local, community event
0%
Somewhere quiet/not overcrowded
0%
Something else
0%
I won't be celebrating Valentine's Day
0%

The results are in...

For our panel, feeling loved is most important on Valentine's, but older consumers do love a romantic meal!
Promotions offering value for money will encourage most to go out to celebrate the day.

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