Will Consumers Watch the World Cup this Year? (Qatar 2022)

We wanted to find out how many consumers are watching the World Cup in Qatar this year, and where they'll be watching.

Let's Go

We asked our nationally representative community of consumers.

Scroll to see how they voted.

Do Consumers Plan to Watch?

First we asked consumers if they'll be watching the World Cup this year. See the results and filter by age groups and gender below!

(Those who completed this survey all identified as either male or female.)

Yes
0%
No
0%
Only the highlights
0%
Only if nothing else is on
0%

Where Will They be Watching?

We ran a follow-up with consumers that said yes they'll be watching, to see where they plan to watch. They could select multiple options - see the results and filter by age groups and gender below!

(Those who completed this survey all identified as either male or female.)

At home
0%
At a pub/bar
0%
At a friend/family's
0%
An outdoor venue
0%
Other
0%

Will People be Getting Together to Watch the World Cup?

Additionally, we wanted to see if our wider sample of consumers are hosting / attending get-togethers to watch the World Cup.

No, but will be watching
0%
No, not watching
0%
Yes, attending a party
0%
Yes, hosting a party
0%

The results are in...

Overall, 42% of consumers say they plan to watch the World Cup. There are differences between demographics - for example, many more males will be watching, and most older people will watch at home.

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