Are consumers currently prioritising low cost or sustainability when food shopping?

We wanted to find out what current consumer priorities are when it comes to food shopping - low cost or sustainability?

Let's Go

We asked our nationally representative community of 60,000+ consumers.

Scroll to see how they voted.

Age

How people voted by age...

Low cost (Strongly)
0%
Low cost (Moderately)
0%
Both
0%
Sustainability (Moderately)
0%
Sustainability (Strongly)
0%

Income

How people voted by their household income...

Low cost (Strongly)
0%
Low cost (Moderately)
0%
Both
0%
Sustainability (Moderately)
0%
Sustainability (Strongly)
0%

Employment Status

How people voted by their employment status...

Low cost (Strongly)
0%
Low cost (Moderately)
0%
Both
0%
Sustainability (Moderately)
0%
Sustainability (Strongly)
0%

The results are in...

Sustainability is a priority for many people, but those who are older, on lower incomes, unemployed, or students, seem to be prioritising low costs more, at the moment.

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