We wanted to find out what current consumer priorities are when it comes to food shopping - low cost or sustainability?
We asked our nationally representative community of 60,000+ consumers.
Scroll to see how they voted.
How people voted by their household income...
Sustainability is a priority for many people, but those who are older, on lower incomes, unemployed, or students, seem to be prioritising low costs more, at the moment.
If you've got a question about your brand or products, ask the Vypr Community of 60,000+ consumers to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
