What bread-based products do consumers want to see reduced fat/sugar/salt in?

We wanted to find out what bread-based items consumers want to see a reduction of unhealthy ingredients in.

Let's Go

We asked our nationally representative community of 60,000+ consumers.

Scroll to see how they voted.

Age

How people voted by age...

Pastries
0%
Cakes / tea cakes
0%
Rolls / baps
0%
Bread loaves
0%
Bagels
0%
English muffins
0%
Crumpets
0%
Flatbreads e.g. Pita, Naan
0%
Baguettes
0%
Pizza / bases
0%

Main Supermarket

How people voted by the main supermarket they shop at...

Pastries
0%
Cakes / tea cakes
0%
Rolls / baps
0%
Bread loaves
0%
Bagels
0%
English muffins
0%
Crumpets
0%
Flatbreads e.g. Pita, Naan
0%
Baguettes
0%
Pizza / bases
0%

Online Food Shop

How people voted by where they do their ONLINE food shopping...

Pastries
0%
Cakes / tea cakes
0%
Rolls / baps
0%
Bread loaves
0%
Bagels
0%
English muffins
0%
Crumpets
0%
Flatbreads e.g. Pita, Naan
0%
Baguettes
0%
Pizza / bases
0%

The results are in...

In general, consumers want to see reductions in pizza/bases the most, with cakes and pastries close behind.

Run your own research today

If you've got a question about your brand or products, ask the Vypr Community of 60,000+ consumers to get a quick, robust answer.

Ask a free question