We wanted to find out what consumers want to see from ice cream now sugar regulation is increasing - less sugar in the same product, smaller portions of the product, or no changes at all?
We asked our nationally representative community of 60,000+ consumers.
Scroll to see how they voted.
How people voted by whether they have children in their household...
In general, a majority of the population want to see the same-sized product with less sugar. Females are slightly more open to reduced portion sizes. Those with children voted more for reducing sugar.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
