Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
We first asked our consumer community if they know what HFSS restrictions are. We then asked what products they'd like to see less fat / sugar / salt in.
Please scroll to see how they voted.
To get a general understanding of consumer awareness around HFSS, we asked our nationally representative community if they know what the legislation is.
To see whether consumers want HFSS reductions in specific products, we asked our nationally representative community.
Please note that consumers were able to choose multiple options.
Most consumers don't know much about what HFSS legislation means for products, but are interested in seeing unhealthy ingredients reduced, mainly in Ready Meals, and desserts, especially for those 65+
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.>