HFSS Legislation - What products do consumers want to see reduced fat / salt / sugar in?

We ran research with the Vypr consumer community to find out.

Let's Go

We first asked our consumer community if they know what HFSS restrictions are. We then asked what products they'd like to see less fat / sugar / salt in.

Please scroll to see how they voted.

How much do you know about 'HFSS' food legislation?

To get a general understanding of consumer awareness around HFSS, we asked our nationally representative community if they know what the legislation is.

A lot
0%
A little
0%
Heard about it
0%
Only know what HFSS is
0%
Nothing
0%
Other
0%

What products would you like to see reduced fat / salt / sugar in?

To see whether consumers want HFSS reductions in specific products, we asked our nationally representative community.

Please note that consumers were able to choose multiple options.

Ready meals
0%
Desserts
0%
Drinks
0%
Bread / bakery
0%
Canned foods
0%
Dry goods (e.g. cereals, mixes)
0%
Frozen foods
0%
Dairy
0%
Other
0%
None of the above
0%

The results are in...

Most consumers don't know much about what HFSS legislation means for products, but are interested in seeing unhealthy ingredients reduced, mainly in Ready Meals, and desserts, especially for those 65+

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