We used the Vypr consumer community to predict and understand would encourage non-whisky drinkers to try whisky in the summer period.
We asked our consumer community who don't drink whisky but actively drink spirits and cocktails.
Please scroll to see how they voted.
To understand opportunities to attract new buyers, we asked our community of non-whisky drinkers that enjoy spirits and cocktails, what would encourage them to give whisky a go over the summer period.
Please note that consumers were given the choice to answer multiple times and those who answered identified as male or female.
Overall, non-whisky drinkers are open to trying whisky as part of a cocktail kit. Interestingly, male drinkers would be interested in low calorie options with whisky flavours.
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
