We used the Vypr consumer community to understand how important sustainable ingredients are when buying skincare
We asked our consumer community who actively buy skincare.
Please scroll to see how they voted.
To understand consumer interest in natural products, we asked our community of active skincare buyers if they would be willing to pay more for these products.
Younger buyers would be open to paying more. Click through the filters to find out more.
To understand purchasing preferences when buying skincare, we asked our community of active skincare buyers what was important to them.
We split 50/50 by Gender on this one and found that men prefer a known brand. Click the filters to see more.
Overall, many would consider paying more for natural, botanical beauty products. What’s important to consumers is transparency with ingredients on the product with the claims and a well-known brand
If you've got a question about your brand or products, ask the Vypr Consumer Community to get a quick, robust answer.
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Vypr Validation Technologies Ltd, registered in England, company number 08589377. Registered office address Suite 021-20, 29 John Dalton Street, Manchester, M2 6FW.
