What is important to consumers when ordering food delivery on an app?

We used the Vypr consumer community to understand what encourages consumers to order food delivery via an app

Let's Go

We asked our consumer community who order food delivery

Please scroll to see how they voted.

On what occasions do you order a food delivery?

To understand consumer behaviour on the occasions they decided to order food delivery, we asked our community of active food delivery buyers.

This is filtered by a 50/50 Gender split. Click the filters to see more.

Please note this was a multiple answer question which allows consumers to select more than one option.

Payday treat
0%
When short on time
0%
Weekend treat
0%
Special occasions e.g birthday
0%
An occasional treat
0%
When friends come over
0%
When feeling unwell
0%
Other
0%

What is important to you when ordering a food delivery from an app?

To understand what consumers look for and spot opportunities for improvement, we asked our community of active food delivery buyers what is important to them when using food delivery apps.

We see here that younger buyers find it most important that the app is easy to use. Click the filters below to see more.

Please note this was a multiple answer question which allows consumers to select more than one option.

Easy to use app
0%
Choice of options
0%
Delivery time
0%
Delivery charges
0%
Promotions available
0%
Loyalty Scheme
0%
Other
0%

The results are in...

Overall, most consumers order food delivery to treat themselves. What's important to many is a speedy & affordable delivery along with an easy to use app.

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